Director, AI-Driven Customer Lifecycle

Michael Page; Singapore; Sur place; SGD 180 000 - 280 000; Plein temps

Avantages offerts par ce poste

Health benefits

Mobility opportunities

Leadership development

Tech stack access

Career progression

Résumé du poste

Michael Page is seeking a senior marketing leader in Singapore to drive customer lifecycle strategies, enhance retention, and unlock value through data-driven and AI-enabled approaches. You will lead cross-functional collaboration with analytics, product, sales and marketing teams to design proactive customer engagement programs.

The role emphasizes strategic planning, multichannel marketing automation, and building a high-performing team to deliver measurable growth across the customer journey.

Qualifications

• Bachelor's degree in business, marketing, finance, accountancy or related field.
• 8+ years in customer lifecycle marketing, retention, CRM, loyalty or analytics.
• Proven track record leading large-scale retention, recontracting and revenue growth initiatives.
• Experience using customer insights and data-driven decision making to improve performance.
• Strong understanding of omnichannel engagement, marketing automation and loyalty.
• Familiar with AI-enabled marketing, predictive analytics and personalization.
• Strong stakeholder management and cross-functional collaboration.
• Leadership experience including team development and budget ownership.

Responsabilités

• Lead the overall customer lifecycle marketing strategy across acquisition, retention, recontracting and upselling initiatives.
• Develop targeted customer engagement programs to reduce churn and increase customer value.
• Drive AI-powered marketing capabilities, including personalization, segmentation, predictive modelling, and automated decision-making.
• Partner with analytics, product, sales and marketing teams to create customer-centric campaigns based on insights.
• Monitor market trends, competitive activity and customer needs to inform strategy.
• Oversee campaign planning, customer segmentation, performance measurement and optimization.
• Build, coach and lead a high-performing marketing team.

Connaissances

Lifecycle marketing

CRM & Loyalty

Team leadership

Stakeholder management

Budget management

Data-driven decision making

Formation

Bachelor's Degree in Business/Marketing/Finance/Accountancy

MBA (advantageous)

Outils

Marketing automation platforms

Analytics tools

Description du poste

Michael Page is seeking a senior marketing leader in Singapore to drive customer lifecycle strategies, enhance retention, and unlock value through data-driven and AI-enabled approaches. You will lead cross-functional collaboration with analytics, product, sales and marketing teams to design proactive customer engagement programs.

The role emphasizes strategic planning, multichannel marketing automation, and building a high-performing team to deliver measurable growth across the customer journey.