Lead, Marketing Campaigns Strategy

DELIVERY HERO APAC PTE. LIMITED; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

DELIVERY HERO APAC PTE. LIMITED is seeking a Lead, Marketing Campaigns to shape marketing and affordability strategies across global brands such as Foodora, Foodpanda, and Yemeksepeti.

This role accelerates user growth, boosts platform engagement, and delivers commercial impact through smart workflows and AI-enabled solutions. You will bridge business goals with campaign strategy, partnering with cross-functional teams to enhance visibility, optimize performance, and drive efficiency.

Qualifications

• 5–7 years of experience in campaign management, growth, or marketing strategy in tech, ecommerce, or consumer platforms.
• Proven track record launching and scaling 360 campaigns with measurable business impact.
• Strong strategic mindset and problem-solving ability.
• Ability to extract insights from performance data to optimize channels in real time.
• Experience or interest in AI capabilities, automation, and workflow optimization.
• Proven cross-country collaboration across multiple teams and senior stakeholders.

Responsibilities

• Translate country goals into actionable promotional strategies to grow MAU, frequency, and other KPIs across Food & Quick Commerce.
• Create scalable regional campaign frameworks with local relevance and consistent execution.
• Collaborate with analytics to standardize performance management and monitor campaigns across markets.
• Leverage AI tools and automated reporting to streamline tracking and speed decision-making.
• Oversee campaign budgets and curate an effective vendor mix to drive visibility and growth.
• Partner with the commercial team on joint plans to unlock shared opportunities.

Skills

Campaign management

Growth

Strategy

Cross-functional collaboration

Data-driven decision making

Job description

We are looking for a Lead, Marketing Campaigns to shape the marketing &affordability strategies across our global brands (Foodora, Foodpanda,Yemeksepeti). This role is pivotal to accelerating user growth, increasing platform engagement, and delivering commercial impact.

You will bridge overarching business goals with campaign strategy, working closely with cross‑functional partners to enhance visibility, elevate campaign performance, and drive operational efficiency through smart workflows andAI-enabled solutions.

What You Will Deliver:

Campaign Strategy & Growth

• Translate overall country goals into actionable promotional strategies that accelerateMonthly Active User (MAU) acquisition, frequency, and other more KPIs, acrossFood & Quick Commerce
• Leverage learnings to create scalableregional campaign frameworks, ensuring consistency, local relevance, and strongexecution across all markets.

Performance Management

• Closely collaborate with marketing analytics team to establish & maintain performance management standards for campaigns across all markets and business verticals
• Monitor& optimize campaign performance through collaboration with local teams
• Leverage AI tools and automated reporting workflows to streamline campaign tracking, reduce operational workload, and accelerate decision‑making.

Budget & Vendor MixOptimization

• Maintain oversight of campaign budgets, ensuring strategic alignment and measurable returns.
• Curate and manage an effective promotional vendor mix that drives brand visibility, customer acquisition, and order expansion.

Commercial Impact

• Understand customer, vendor, and platform angle to create win‑win programs
• Partner closely with the commercial team on joint business plans and top‑brand proposals to unlock shared growth opportunities.

What We Are Looking For:

• 5–7years of experience in campaign management, growth or generalist marketing,strategy, or a related field within a fast‑paced tech, e‑commerce, or consumer‑facing platform.
• Proven track record of launching, scaling, and impactful 360 projects with clear business impact to your department or organisation (e.g., ROI, MAU, GMV growth).
• Strong strategic mindset with a problem‑solving mentality.
• Ability to extract insights from complex performance data to identify funnel bottlenecks and optimize channel strategy in real time.
• Experience or strong interest in integrating AI capabilities, smart automation, and workflow optimizations to maximize output and team performance.
• Proven track record of cross‑functional and cross‑country collaboration with colleagues across various levels, leading projects involving multiple teams and influencing senior stakeholders
• Proactive, adaptable, and comfortable operating across regional markets in a fast‑paced, multicultural environment.