Korea Media Strategy Lead

Hewlett Packard Enterprise; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Hewlett Packard Enterprise seeks an experienced HP Media Strategist to lead end-to-end media strategy and execution for the Korea market from Singapore. You will serve as the media SME, partner with Marketing stakeholders, and oversee planning, activation, and optimization across digital and offline channels.

In this role, you will manage agency relationships, drive performance using data-driven insights, and align media investments with global frameworks.

Qualifications

• Eight to twelve plus years in media strategy, planning, activation, or related marketing disciplines.
• Experience in the Korean media ecosystem preferred.
• Experience managing integrated media campaigns across search, social, programmatic, video, and emerging channels.

Responsibilities

• Develops and leads integrated media strategies aligned to business, brand, demand generation, and commercial objectives.
• Partners with Marketing stakeholders to translate campaign goals into audience, channel, investment, and measurement strategies.
• Oversees media planning, activation, optimization, and performance management across digital and offline media channels.
• Serves as the primary point of contact for agency partners, ensuring strategic alignment, delivery excellence, and accountability against business outcomes.
• Builds and manages strategic relationships with key media platform partners including Google, Meta, LinkedIn, Naver, Kakao, and other relevant local partners.
• Identifies opportunities to leverage data, audience intelligence, automation, and emerging capabilities to improve media effectiveness and marketing impact.
• Drives the evaluation and adoption of innovative media approaches, technologies, and best practices to enhance campaign performance and customer engagement.
• Monitors campaign and investment performance, translating insights and analytics into actionable recommendations and optimization plans.
• Ensures compliance with global media governance standards, measurement frameworks, procurement guidelines, and regulatory requirements.

Skills

Media Strategy

Media Planning

Media Activation

Campaign Management

Audience Segmentation

Digital Marketing

SEM

Paid Social

Marketing Analytics

KPIs

Audience Insights

Customer Journey Mapping

Education

Four-year or Graduate Degree in Marketing/Business/Communications

Tools

Google Analytics

Job description

Hewlett Packard Enterprise seeks an experienced HP Media Strategist to lead end-to-end media strategy and execution for the Korea market from Singapore. You will serve as the media SME, partner with Marketing stakeholders, and oversee planning, activation, and optimization across digital and offline channels.

In this role, you will manage agency relationships, drive performance using data-driven insights, and align media investments with global frameworks.