Korea Media Strategy Lead

HP; Singapore; On-site; SGD 180,000 - 300,000; Full time

Job summary

HP is seeking a senior leader to drive end-to-end media strategy and execution for the Korea market. You will act as the media subject matter expert, partner with Marketing stakeholders, and manage agency and platform relationships to develop integrated strategies and optimize performance.

You will guide investment decisions, ensure alignment with global frameworks, and provide thought leadership on evolving Korean media trends, channels, and measurement to maximize business impact.

Qualifications

• Bachelor's degree in Marketing, Communications or related field; 8–12+ years in media strategy/planning.
• Experience in Korean media ecosystem or agency/platform environments.
• Experience leading integrated media campaigns across search, social, programmatic, video, and emerging channels.

Responsibilities

• Develops and leads integrated media strategies aligned to business, brand, demand generation, and commercial objectives.
• Partners with stakeholders to translate campaign goals into audience, channel, investment, and measurement strategies.
• Oversees media planning, activation, optimization, and performance management across digital and offline media channels.
• Serves as primary contact for agency partners to ensure alignment, delivery, and accountability.
• Builds and maintains strategic relationships with media platform partners and local partners.
• Identifies opportunities to leverage data, audience intelligence, automation, and emerging capabilities to improve media effectiveness.
• Drives evaluation and adoption of innovative media approaches, technologies, and best practices.
• Monitors campaign performance and translates insights into actionable optimization plans.
• Ensures compliance with governance, measurement, procurement, and regulatory requirements.
• Collaborates across teams to drive business outcomes and evolve HP's Media Labs operating model.

Skills

Media Strategy

Media Planning

Campaign Management

Audience Segmentation

Digital Marketing

Analytics

Education

Bachelor's degree in Marketing or related

Tools

Google Analytics

MarTech platforms

Job description

HP is seeking a senior leader to drive end-to-end media strategy and execution for the Korea market. You will act as the media subject matter expert, partner with Marketing stakeholders, and manage agency and platform relationships to develop integrated strategies and optimize performance.

You will guide investment decisions, ensure alignment with global frameworks, and provide thought leadership on evolving Korean media trends, channels, and measurement to maximize business impact.