Strategic Market Intelligence Analyst

HP; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

HP, Inc. is seeking a seasoned Market Research and Competitive Intelligence professional in Singapore to lead end-to-end studies, maintain research databases, and deliver strategic insights for marketing planning and product development.

The role requires strong analytics, data visualization skills, and experience with BI tools to support multiple business units with high-quality intelligence and actionable recommendations.

Qualifications

• Four-year or graduate degree in Marketing, Communications, Business Administration, or related field, or equivalent experience.
• Typically 4–7 years of work experience in marketing, project management, or related field.

Responsibilities

• Conducts end-to-end market research and competitive intelligence projects including primary and customer research.
• Develops and leads maintenance of organized databases, infrastructure, and repositories of research data, ensuring data accuracy and security.
• Provides market intelligence such as market size analysis and industry trends for products, services, and solutions to support marketing planning and development.
• Monitors and develops reports on market trends and interprets industry reports to determine applicability for each business unit and solutions group.
• Conducts high-quality strategic customer, competitor, and market intelligence projects to support decision making and strategic planning.
• Leads tracking and monitoring of program metrics versus predetermined benchmarks and oversees consolidation of market research expenditure requests to determine ability to fund requests.
• Oversees data collection efforts, both primary and secondary research, ensuring data quality and accuracy.
• Leads preparation and presents reports summarizing market and consumer research findings, insights, and recommendations.
• Solves difficult and complex problems with a fresh perspective, demonstrating good judgment in selecting creative solutions and managing projects independently.
• Leads moderate to high complexity projects, delivering professionally written reports, and supports the realization of operational and strategic plans.]
• COMPANY NAME: HP, Inc. | KEY POINTS: market research, competitive intelligence, BI + data analysis
• HP, Inc.

Skills

Analytics

Business Intelligence

Business Strategies

Competitive Intelligence

Customer Insights

Dashboard

Data Analysis

Data Visualization

Economics

Market Intelligence

Market Research

Marketing

New Product Development

Power BI

Python

R

SQL

Statistics

Tableau

Thought Leadership

Education

Four-year or Graduate Degree in Marketing/Business

Tools

Power BI

Tableau

Python

R

SQL

Job description

HP, Inc. is seeking a seasoned Market Research and Competitive Intelligence professional in Singapore to lead end-to-end studies, maintain research databases, and deliver strategic insights for marketing planning and product development.

The role requires strong analytics, data visualization skills, and experience with BI tools to support multiple business units with high-quality intelligence and actionable recommendations.