Trade Marketing Executive

5G-Starlink Pte.; Singapore; On-site; SGD 42,000 - 62,000; Full time

Job summary

5G-Starlink Pte. is seeking a Trade Marketing/Key Account Executive to coordinate communication between Sales, Marketing and other departments to optimize opportunities.

You will plan channel strategies and promotions for key accounts, monitor activities, identify gaps, support brand and KAM, and ensure timely execution with strong Excel/PowerPoint proficiency. This role requires a degree in Marketing or Management and 2+ years FMCG experience, with strong interpersonal, analytical, and

Qualifications

• Bachelor's Degree in Marketing, Sales or Management.
• Minimum 2 years of Trade Marketing or Category experience in FMCG.
• 1–2 years in Marketing and Sales will be considered for the role.
• Strong Interpersonal & Analytical skills.
• Good presentation and communication skills.
• Proficient in Excel & PowerPoint tools.
• Able to multi task in fast-paced environment.

Responsibilities

• Assist to manage a customer management business process coordinating Sales, Marketing and other departments to optimize opportunities.
• Develop, plan and execute channel strategies and trade promotions for key accounts and trade channels.
• Monitor competitive activities and submit monthly reports on promotions in trade sectors.
• Identify sales gaps and propose close-gap measures with KAE/KAM.
• Support Brand Manager and Key Account Manager to maximize category potential.
• Monitor promotions for effectiveness and advise on future promotions.
• Coordinate deadlines, lead times, price changes, POSM and new products with Sales & Marketing.
• Conduct price surveys to track trends and inform pricing strategies.
• Consolidate pricing alignment across Key accounts and assist new product launches.

Skills

Interpersonal skills

Analytical skills

Presentation skills

Communication skills

Excel

PowerPoint

Education

Bachelor's Degree in Marketing or Sales

Tools

Excel

PowerPoint

Job description

• Assist to manage a customer management business process which ensures effective communication and liaison between Sales, Marketing and other departments in order to optimize key business opportunities.
• Develop, plan and execute channel strategies and trade promotions for the key accounts and trade channel to achieve sales objectives. Ensure these strategies are in tandem with the positioning and potential of the accounts / channels.
• Monitor competitive activities and submit monthly report to track frequency and types of promotions taking place in the various trade sectors, documenting such activities for analysis, reporting and future referencing purposes
• Identify sales gaps and work with the respective Key Account Executive / Manager to propose close gap measures.
• Take initiative to discuss and develop plans to assist Brand Manager and Key Account Manager to maximize the category potential in each of the retail account.
• Monitor and evaluate the effectiveness of trade promotions and in-store promotions to determine whether these meet the Company objectives, and make recommendations for future promotions.
• Interact with Sales & Marketing regarding deadlines / lead time required for promotions, pack / price changes, new products, POSM and others in order to ensure on-time and effective implementation.
• Monitor and implement price surveys on selected competitive brands to track and graph trends over periods of time, for purposes of recommending for pricing strategies based on information received.
• Consolidate internal price control program for your assigned product categories, and administering pricing alignment between Key accounts.
• To support new product launches via new distribution tracking, planograms, in-store visibility drive and timely roll-out in the trade.
• Any other duties assigned by the Management.

Requirements

• Bachelors Degree in Marketing, Sales or Management
• Relevant experience: minimum 2 years of Trade Marketing or Category experience in FMCG environment.
• Relevant exposure 1 to 2 years experience in Marketing and Sales functions will can be considered for the role.
• Strong Interpersonal & Analytical skills.
• Good presentation and communication skills
• Proficient in Excel & PowerPoint tools.
• Able to multi tasks in fast pace environment.