Sales Executive - Key Accounts

PERSOL SINGAPORE PTE. LTD.; Singapore; On-site; SGD 40,000 - 67,000; Full time

Job summary

PERSOL SINGAPORE PTE. LTD. seeks an engaging, results-driven sales professional to manage modern trade and key retail accounts in Singapore. You will drive revenue growth, execute in-store plans, and coordinate with internal teams to deliver agreed outcomes.

The role requires建立 strong relationships with buyers, conducting regular meetings and store visits while maintaining accurate forecasts and account documentation.

Qualifications

• Minimum 2 years of field sales experience in product-based environments.
• Ability to execute commercial plans and achieve sales targets.
• Experience engaging decision-makers and supporting listings/promotions.

Responsibilities

• Manage assigned modern trade and key retail accounts to deliver revenue and volume targets.
• Conduct regular customer meetings, store visits, and market checks to monitor availability, pricing, planograms, displays, and competitor activity.
• Build relationships with buyers and decision-makers to support joint business objectives.
• Identify opportunities in distribution, assortment, listings, promotions, and account expansion.
• Present products and proposals; ensure timely follow-through on actions.
• Review account and SKU performance; provide updates and recommendations.
• Coordinate with sales leadership on account plans, campaigns, and retail execution priorities.
• Maintain forecasts, pipeline tracking, and account documentation using tools.
• Support new opportunity development within the customer/channel scope.

Skills

Field sales

Account management

Sales forecasting

CRM/ERP familiarity

Presentation skills

Data analysis

Education

Business/Marketing degree

Tools

CRM/ERP systems

Job description

Brief Summary

Customer-facing sales role managing a portfolio of modern trade and key retail accounts, focused on driving sustainable sales growth and strong in-store execution. You will partner closely with internal stakeholders to plan account initiatives, track performance, and deliver agreed outcomes.

Responsibilities

• Manage assigned modern trade and key retail accounts to deliver revenue and volume targets
• Conduct regular customer meetings, store visits, and market checks to monitor availability, pricing, planograms, displays, and competitor activity
• Build and maintain relationships with buyers and relevant decision-makers to support joint business objectives
• Identify opportunities in distribution, assortment, listings, promotions, and account expansion; convert insights into actionable plans
• Present products and approved commercial proposals; ensure timely follow-through on agreed customer actions
• Review account and SKU performance; prepare updates and recommendations based on sales and store-level observations
• Coordinate with sales leadership and internal teams on account plans, campaigns, and retail execution priorities
• Maintain accurate forecasts, pipeline tracking, follow-up actions, and account documentation using available tools/systems
• Support new opportunity development within the assigned customer/channel scope

Requirements

• Diploma or Degree in Business, Marketing, or a related commercial discipline is preferred.
• Minimum 2 years of field sales experience in a product-based environment (e.g., FMCG, stationery, lifestyle, or similar)
• Demonstrated ability to execute commercial plans and consistently achieve sales targets
• Hands-on experience engaging customer decision-makers and supporting activities such as listings, assortment planning, promotions, and commercial proposals
• Comfortable working with common productivity tools (e.g., spreadsheets, presentations, email) and sales reporting processes
• Valid Class 3 driving licence with access to a vehicle to support customer and store visits
• Exposure to CRM/ERP systems and basic sales data analysis is an advantage