FMCG Key Account Exec: Growth, Retail Partnerships

Nishin Baby Pte. Ltd.; Singapore; On-site; SGD 45,000 - 75,000; Full time

Job summary

Nishin Baby Pte Ltd in Singapore is seeking a proactive Key Account Executive to drive sales growth and strengthen relationships with major retail partners. The role focuses on managing key accounts, negotiating terms, and coordinating promotions to achieve sales targets.

You will collaborate with marketing, supply chain, and operations to ensure smooth execution of activities, with travel as needed to support customers and market development. A 3–5 year FMCG sales background is preferred.

Qualifications

• Diploma or degree in business, sales, marketing or related discipline.
• Minimum 3–5 years of sales experience in FMCG.
• Proven experience managing key accounts with buyers from major supermarkets, department stores, and retail chains.
• Experience in baby essentials or related consumer products is highly preferred.
• Experience in planning and executing marketing campaigns, trade promotions, or brand-building activities is a plus.
• Strong negotiation, communication, and relationship management skills.
• Good understanding of retail operations, category management, and FMCG market trends.
• Ability to analyze sales data and translate insights into actionable sales plans.

Responsibilities

• Manage and develop relationships with key accounts, including supermarkets, department stores, and retail chains.
• Work with buyers to secure product listings, negotiate terms, and execute promotions.
• Develop and implement account plans to achieve sales targets and growth.
• Monitor sales performance, inventory levels, and product movement to inform strategies.
• Plan and execute trade promotions, in-store campaigns, and product launches.

Skills

Account management

Negotiation

Communication

Relationship building

Excel

PowerPoint

Data analysis

Sales planning

Education

Business/Marketing degree

Tools

Microsoft Office

Job description

Nishin Baby Pte Ltd in Singapore is seeking a proactive Key Account Executive to drive sales growth and strengthen relationships with major retail partners. The role focuses on managing key accounts, negotiating terms, and coordinating promotions to achieve sales targets.

You will collaborate with marketing, supply chain, and operations to ensure smooth execution of activities, with travel as needed to support customers and market development. A 3–5 year FMCG sales background is preferred.