Job Description: Technical Sales Engineer – Data Center Liquid Cooling

aurora-engineering; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

aurora-engineering in Singapore is seeking an experienced Technical Sales Engineer – Data Center Liquid Cooling to drive sales of CDU, liquid-cooled server racks, and cooling infrastructure across Southeast Asia. You will identify opportunities, present solutions, and lead the sales cycle from lead generation to deal closure.

Ideal candidates have a proven track record in B2B technical sales, strong customer relationships, and the ability to translate complex cooling concepts into business

Qualifications

• Proven experience in technical sales or business development.
• Experience selling engineered solutions or data center infrastructure.
• Strong understanding of data center cooling technologies and liquid cooling.
• Familiarity with CDUs, manifolds, pumps, valves and cooling components.
• Excellent customer-facing, presentation and negotiation skills.
• Willingness to travel internationally across Southeast Asia.

Responsibilities

• Identify and develop new business opportunities for liquid cooling solutions.
• Drive sales of CDUs, liquid-cooled racks, manifolds and related infra.
• Build relationships with data center operators, hyperscalers, and integrators.
• Understand customer requirements and recommend suitable solutions.
• Lead meetings, presentations, and technical discussions.
• Prepare proposals, quotations, and tender documentation.
• Manage the full sales cycle from lead to closure.
• Collaborate with engineering and product teams to meet specs.
• Develop regional sales strategies across Southeast Asia.
• Monitor market trends and opportunities in AI/HPC data centers.
• Ensure smooth handover to post-sales teams.

Skills

Technical sales

B2B sales

Solution selling

Customer management

Negotiation

Job description

We are looking for an experienced Technical Sales Engineer – Data Center Liquid Cooling to drive sales and business development for liquid-cooling solutions used in modern data center infrastructure.

The ideal candidate will have a proven background in B2B technical sales, solution selling, and customer relationship management, along with an understanding of data center cooling technologies, Coolant Distribution Units (CDUs), liquid-cooled server racks, and cooling distribution systems.

The role focuses on identifying new business opportunities, developing strategic customer relationships, understanding customer requirements, presenting suitable cooling solutions, and managing the sales process from lead generation through commercial negotiations and deal closure.

Key Responsibilities

• Identify and develop new business opportunities for liquid-cooling solutions within the data center industry.

• Drive sales of Coolant Distribution Units (CDUs), liquid-cooled server racks, manifolds, quick-connect hoses, and associated cooling infrastructure.

• Build and maintain relationships with data center operators, hyperscalers, colocation providers, system integrators, engineering consultants, and infrastructure partners.

• Understand customer requirements and recommend suitable liquid-cooling products and solutions.

• Conduct customer meetings, product presentations, technical discussions, and solution demonstrations.

• Prepare sales proposals, quotations, commercial offers, and tender documentation.

• Manage the complete sales cycle, including lead generation, opportunity development, negotiations, and deal closure.

• Collaborate with engineering and product teams to ensure proposed solutions meet customer requirements and technical specifications.

• Develop sales strategies and contribute to regional business growth across Southeast Asia.

• Identify market trends, competitor activities, and emerging opportunities in AI infrastructure, high-performance computing (HPC), and high-density data centers.

• Maintain customer relationships and identify opportunities for repeat business and account expansion.

• Support customers throughout the commercial process and coordinate with internal teams for a smooth handover after sales closure.

• Travel internationally across Southeast Asia for customer visits, business development, sales meetings, and commercial negotiations.

Mandatory Requirements

• Proven experience in technical sales, solution sales, B2B sales, or business development.

• Experience selling technical products, engineered solutions, industrial equipment, cooling systems, or data center infrastructure.

• Good understanding of data center cooling technologies and liquid-cooling solutions.

• Familiarity with CDUs, cooling distribution systems, pumps, valves, manifolds, piping, hoses, and related components.

• Strong customer-facing skills, including relationship building, negotiation, presentation, and communication.

• Experience managing sales pipelines, developing new accounts, and closing commercial opportunities.

• Ability to understand technical specifications and communicate product benefits to customers.

• Strong commercial awareness and a results-oriented approach.

• Ability to work effectively with customers, engineering teams, product teams, and business stakeholders.

• Willingness and ability to undertake mandatory international travel across Southeast Asia.

Preferred Qualifications

• Experience selling liquid-cooling solutions specifically for data centers.

• Knowledge of rack-mounted or cabinet-mounted CDUs and liquid-cooled server infrastructure.

• Experience with direct-to-chip liquid cooling or secondary-side cooling distribution systems.

• Existing relationships with data center operators, hyperscalers, colocation providers, or data center infrastructure companies.

• Experience selling HVAC, precision cooling, thermal management, or mechanical infrastructure solutions.

• Understanding of AI data centers, HPC environments, and high-density computing requirements.

• Experience working with distributors, channel partners, and regional sales networks.

• Familiarity with energy-efficient cooling technologies and data center sustainability initiatives.

Personal Attributes

• Proactive, commercially driven, and customer-focused.

• Strong negotiation and relationship-management capabilities.

• Able to translate technical concepts into clear business value.

• Confident in presenting solutions to customers and senior stakeholders.

• Self-motivated, adaptable, and comfortable working in an international business environment.

• Willing to travel frequently across Southeast Asia as required.