HubSpot Marketing Executive - Campaigns & Client Onboarding

NETFARMER PTE. LTD.; Singapore; On-site; SGD 42,000 - 64,000; Full time

Job summary

NetFarmer PTE. LTD. in Singapore is seeking a Marketing Executive to join the delivery team and support the successful execution of digital marketing initiatives for our clients, including HubSpot implementation and onboarding.

The ideal candidate will have experience with inbound campaigns, CRM processes, and client-facing communications, and be confident working with internal teams to deliver results across Asia. Fluency in English and Mandarin is valued for stakeholder interactions.

Qualifications

• At least 1–3 years of relevant experience in digital marketing, preferably in an agency or B2B environment.
• Practical experience in executing at least two types of digital marketing campaigns, such as email marketing, social media, paid advertising or content marketing.
• Strong written and verbal English communication skills, with the ability to communicate confidently with clients and conduct presentations or training.
• Ability to understand and communicate in Mandarin to engage with Chinese-speaking stakeholders during client discussions and meetings.
• Strong organisational skills with the ability to work independently and manage multiple client projects simultaneously.
• Comfortable working in a client-facing environment and collaborating with different internal teams.

Responsibilities

• Plan, set up and execute inbound marketing campaigns using HubSpot Marketing Hub, including emails, landing pages, workflows, forms and calls-to-action.
• Develop and maintain lead nurturing campaigns and audience segments to support client engagement and marketing objectives.
• Assist clients with content marketing activities, social media scheduling and campaign reporting.
• Track campaign performance and prepare clear, data-driven reports highlighting key results and actionable observations.
• Support new client onboarding by configuring HubSpot portals, including CRM structures, pipelines, user access, permissions and dashboards.
• Conduct individual or group training sessions to help clients understand and confidently use HubSpot.
• Develop and maintain standard operating procedures, user guides and customised training materials based on client requirements and workflows.
• Assist with client data migration activities, including contact/list imports and property mapping, while maintaining data accuracy and integrity.
• Act as the main day-to-day contact for assigned clients, maintaining effective communication and managing expectations.
• Conduct regular client meetings and project check-ins to monitor progress, address requirements and maintain alignment.
• Work closely with internal technical and strategy teams to coordinate the delivery of client solutions.
• Manage multiple client projects concurrently while ensuring deliverables are completed accurately and within agreed timelines.

Skills

Digital marketing

HubSpot

Campaign execution

Client communication

Mandarin communication

Project management

Tools

HubSpot Marketing Hub

Canva

Loom

Notion

Google Analytics

Job description

NetFarmer PTE. LTD. in Singapore is seeking a Marketing Executive to join the delivery team and support the successful execution of digital marketing initiatives for our clients, including HubSpot implementation and onboarding.

The ideal candidate will have experience with inbound campaigns, CRM processes, and client-facing communications, and be confident working with internal teams to deliver results across Asia. Fluency in English and Mandarin is valued for stakeholder interactions.