Marketing Automation Specialist (HubSpot)

RDIVC PTE. LTD.; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

RDIVC PTE. LTD. in Singapore is seeking a hands-on Marketing Automation Specialist to own, operate, and scale our HubSpot Marketing Hub engine across global markets.

You will design lead-nurturing workflows, optimise email deliverability, manage multi-market segmentation, and turn campaign data into actionable ROI insights, partnering with the Creative Tech Lead, Performance Marketing Manager, and Creative Strategist.

Qualifications

• 3+ years hands-on HubSpot Marketing Hub experience.
• Deep experience in building multi-step workflow automations, lead scoring, and segmentation.
• Strong tracking and analytics for campaigns (UTM, scripts, webhooks).
• Knowledge of email deliverability mechanics (SPF, DKIM, IP warmups, suppression lists).
• Experience building ROI dashboards in HubSpot.

Responsibilities

• Design, build, and troubleshoot contact-based workflows and lead-nurturing journeys.
• Manage behavioural segmentation lists for multi-market campaigns.
• Build/QA/schedule email sends, landing page triggers, and lead capture forms.
• Conduct A/B tests on subject lines, send times, messaging, and CTAs.
• Maintain tracking architecture (UTM, form tracking, pixels) and reporting dashboards.
• Ensure CRM hygiene with deduplication and suppression lists.

Skills

HubSpot Marketing Hub

Workflow automation

Lead scoring

Segmentation

Email deliverability

A/B testing

Campaign analytics

UTM tracking

Education

HubSpot Certification

Tools

HubSpot Marketing Hub

UTM tracking

Job description

Role Overview

We are looking for a hands‑on Marketing Automation Specialist to own, operate, and scale our HubSpot Marketing Hub engine. Reporting to the Creative Tech Lead while collaborating closely with our Performance Marketing Manager and Creative Strategist, you will build lead‑nurturing workflows, optimise email deliverability, set up multi‑market segmentations, and turn campaign data into actionable performance insights.

Location: Singapore / Global

Why Join Us?

• Direct Ownership of the Growth Engine: You won't just be maintaining lists—you’ll architect the lifecycle workflows and conversion funnels that drive revenue across global markets.
• Data & Experimentation First: We value testing and iteration. You’ll have full freedom to build A/B tests across landing pages, email triggers, and lead scoring logic.
• Cross‑Functional Collaboration: Work directly with creative, performance, and tech leads to build seamless user journeys without corporate bureaucracy.

Key Responsibilities

Lifecycle & Campaign Automation:

• Design, build, and troubleshoot contact‑based workflows, automated drip sequences, lead‑scoring rules, and trigger‑based journeys.
• Build and manage behavioural segmentation lists to support targeted multi‑market campaigns.

Campaign Execution & Optimisation:

• Build, QA, and schedule email (EDM) sends, landing page triggers, and lead capture forms.
• Conduct continuous A/B testing on email subject lines, send times, messaging, and CTA placements to improve deliverability and open/click rates.
• Manage domain authentication (SPF/DKIM/DMARC) and sending reputation to maintain top‑tier email deliverability across regions.

Tracking, Analytics & ROI Reporting:

• Own campaign tracking architecture (UTM parameters, form tracking, conversion pixels) across non‑HubSpot pages and ad channels.
• Build custom HubSpot reporting dashboards that track conversion funnels, funnel velocity, and campaign ROI.

Database Hygiene & Integration Support:

• Maintain CRM health—enforcing deduplication rules, list suppression, and clear contact property structures.
• Collaborate with developers and compliance stakeholders on tracking scripts, webhooks, and regulatory compliance standards.

Requirements & Qualifications

• 3+ years of hands‑on experience managing and optimising HubSpot Marketing Hub (HubSpot Certification is a major plus).
• Deep experience in building multi‑step workflow automations, lead scoring, list segmentation, and email deliverability best practices.
• Strong technical grasp of tracking (UTM parameters, tracking scripts, webhooks) and campaign analytics.
• Practical understanding of email deliverability mechanics (SPF, DKIM, IP warmups, suppression lists).
• Data‑driven mindset with experience building executive‑level performance and ROI dashboards in HubSpot.
• Experience in Fintech or multi‑market global campaigns is a strong plus.