Senior Marketing Campaigns Lead

WSG Workforce Singapore Agency; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

Workforce Singapore Agency seeks a marketing professional to plan, deliver and evaluate integrated campaigns across channels, combining content development, digital marketing, insights and reporting. You will manage internal stakeholders and agency partners, translate objectives into actionable directions, and adapt assets in-house when appropriate.

The role demands strong English communication, strategic thinking, and project management, with at least 4 years in marketing or communications, and

Qualifications

• 4+ years of relevant marketing, communications or related experience.
• Experience in digital marketing, paid social, media planning or campaign optimisation.
• Experience working with creative, media or production agencies.
• Strong attention to detail and quality for public-facing content.
• Ability to interpret data, insights and turning them into practical recommendations.
• Familiarity with Canva, Adobe Creative Suite or equivalent tools.

Responsibilities

• Lead integrated marketing campaigns from strategy to implementation.
• Develop audience-facing content across channels and touchpoints.
• Coordinate with internal teams and agencies to meet objectives and timelines.
• Analyse campaign results and prepare concise performance reports.

Skills

Excellent English

Strategic thinking

Project management

Stakeholder management

Campaign data interpretation

Canva

Adobe Creative Suite

AI tools for ideation

Additional language (Chinese/Malay/Tam

Education

4+ years of marketing/communications experience

Tools

Canva

Adobe Creative Suite

AI tools

Job description

Workforce Singapore Agency seeks a marketing professional to plan, deliver and evaluate integrated campaigns across channels, combining content development, digital marketing, insights and reporting. You will manage internal stakeholders and agency partners, translate objectives into actionable directions, and adapt assets in-house when appropriate.

The role demands strong English communication, strategic thinking, and project management, with at least 4 years in marketing or communications, and