Head of Growth & Marketing - AI EdTech

Vertical Institute

Singapore

On-site

SGD 180,000 - 260,000

Full time

6 days ago

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Job summary

Vertical Institute, Singapore's AI and technology training provider, seeks a Head of Marketing to own growth, brand and demand generation. You will lead an in-house team, manage a marketing budget, and drive both B2C enrolments and B2B corporate pipeline.

You will oversee performance marketing across Google, Meta, LinkedIn, TikTok and YouTube, while building organic growth through SEO, content and community. The role reports to the CEO and shapes go-to-market for new courses.

Qualifications

7–12 years of growth, performance, or digital marketing in a senior role (Head of Marketing or equivalent).
Direct experience in Singapore's education/EdTech preferred.
Hands-on expertise across paid media, SEO, CRM, and marketing automation.

Responsibilities

Own full-funnel acquisition strategy across B2C and B2B channels.
Lead paid media across Google, Meta, LinkedIn, TikTok and YouTube with accountability for CPL, CAC, ROAS and conversion rates.
Drive organic growth via SEO, content, and community-building.
Oversee CRM, email marketing and marketing automation to boost activation and lifetime value.
Experiment across new channels and scale successful formats and partnerships.
Shape brand, product marketing and content to support acquisition and differentiation.
Build dashboards and attribution models to give clear commercial visibility.