AI-Driven Content & Social Growth Lead

Singapore Institute of Management Group Limited; Singapore; On-site; SGD 120,000 - 170,000; Full time

Job summary

The Singapore Institute of Management (SIM) is seeking a Lead who can drive demand generation through content and social strategy, aligning with brand narrative and business goals. You will own end-to-end content strategy and oversee campaigns from awareness to conversion.

You will build a consistent brand voice, work with Brand, Communications & Group Marketing teams, lead integrated campaigns, guide content and design, and apply data analytics to improve engagement, reach, and attribution.

Qualifications

• Bachelor's degree in Marketing, Communications, Design, or related field.
• 8–12+ years of experience in content, social media, brand communications, or design.
• Proven experience leading data-driven content strategy and integrated campaigns.
• Ability to translate business goals into clear, engaging content.

Responsibilities

• Develop and own end-to-end content and social media strategy aligned to brand narrative and objectives.
• Build and maintain a clear brand voice across all content and platforms.
• Collaborate with Brand, Communications & Group Marketing Division and stakeholders on messaging and priorities.
• Lead and deliver integrated campaigns across channels with consistent messaging.
• Create and guide content and visual design for high-quality, on-brand outputs.
• Establish KPIs and conduct performance analysis to improve engagement and conversions.
• Drive demand generation and optimize content formats, channels, and user journeys.
• Apply AI tools to scale content, personalization, and performance insights while safeguarding quality.

Skills

Strategic thinking

Storytelling

Data-driven strategy

Stakeholder management

Campaign leadership

Content planning

Editorial leadership

Social media expertise

Brand consistency

AI in content

Education

Bachelor's degree in Marketing

Tools

AI tools

Analytics platforms

Job description

The Singapore Institute of Management (SIM) is seeking a Lead who can drive demand generation through content and social strategy, aligning with brand narrative and business goals. You will own end-to-end content strategy and oversee campaigns from awareness to conversion.

You will build a consistent brand voice, work with Brand, Communications & Group Marketing teams, lead integrated campaigns, guide content and design, and apply data analytics to improve engagement, reach, and attribution.