Head of Content & Social Marketing — Brand & Growth

Singapore Institute of Management Group; Singapore; Vor Ort; SGD 120.000 - 180.000; Vollzeit

Zusammenfassung

Singapore Institute of Management Group is seeking a Lead to drive content strategy and social media across the customer journey. You will align brand narrative with commercial objectives, manage stakeholder relationships, and lead campaigns with a focus on data-driven optimization.

You will guide content and design development, set KPIs, and use AI to enhance efficiency while keeping brand integrity. Strong English skills are essential; Mandarin a plus, and collaboration is key in a fast-paced

Qualifikationen

• Bachelor’s degree or higher in Marketing, Communications, Design, or related field.
• 8–12+ years in content, social media, brand communications, or design.
• Proven experience in leading data-driven content strategy and integrated campaigns.
• Strong storytelling and strategic thinking to translate goals into engaging content.
• Editorial leadership across multiple social media channels.

Aufgaben

• Develop and own end-to-end content and social media strategy aligned to brand narrative and objectives.
• Build and maintain a clear, consistent brand voice across all content.
• Lead campaigns across channels with consistent messaging.
• Create and guide content and visual design for high-quality outputs.
• Establish KPIs and analyze performance to improve campaigns.

Kenntnisse

Content strategy

Brand storytelling

Social media management

Data analytics

Stakeholder management

Editorial leadership

Visual design

English communication

Ausbildung

Bachelor’s degree in Marketing, Communications, Design, or related field

Jobbeschreibung

Singapore Institute of Management Group is seeking a Lead to drive content strategy and social media across the customer journey. You will align brand narrative with commercial objectives, manage stakeholder relationships, and lead campaigns with a focus on data-driven optimization.

You will guide content and design development, set KPIs, and use AI to enhance efficiency while keeping brand integrity. Strong English skills are essential; Mandarin a plus, and collaboration is key in a fast-paced