Head of Acquistion & Partnerships Growth

Prudential Assurance Company Singapore; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Prudential Assurance Company Singapore is seeking a results-driven Lead Generation professional to shape and scale our growth initiatives across digital and offline channels. You will collaborate with Marketing, Distribution and Tech to deliver timely campaigns and optimize lead quality, engagement, and conversions.

The role emphasizes data-driven decision making, budget oversight, and regulatory compliance to ensure sustainable performance across the business generation programme.

Qualifications

• 6–8 years work experience with at least 2 years in financial services.
• Experience in digital and/or project management is preferred.
• Experience in insurance industry with sales and distribution is advantageous.
• Bachelor degree in finance, accounting, economics, business or marketing.

Responsibilities

• Develop lead generation and conversion initiatives across touchpoints, leveraging digital marketing and technology to scale quality lead volume.
• Support development of strategic plans for new customer acquisition and existing customer engagement programs.
• Design and implement communication plans and collaterals to activate One Agency’s understanding and participation in business generation activities.
• Collaborate with Marketing, Distribution, Tech on initiatives planning & execution, and manage project delivery within schedule and scope.
• Manage the quarterly and annual NBP budget for lead management schemes to maximise ROI across online and offline channels.
• Monitor and analyse initiatives KPI; build data insights capabilities to uncover deeper insights into lead behavior and performance.
• Oversee compliance measures across lead generation activities, ensuring alignment with regulatory standards and mitigating risk.

Skills

Creative thinking

Problem solving

Deadline-driven

Communication skills

Stakeholder management

Education

Bachelor degree in finance, accounting, economics, business or marketing

Job description

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

Job Description

Lead Generations

• Develop lead generation and conversion initiatives across touchpoints and through leveraging digital marketing and technology to scale quality lead volume.
• Support development of strategic plans to drive business growth of including but not limited to new customer acquisition, existing customer engagement programs.
• Design & implement communication plans and collaterals to activate One Agency’s understanding and participation in Business Generation activities.
• Collaborate closely with cross-functional teams, including but not limited to Marketing, Distribution, Tech on initiatives planning & execution process, manage project delivery within schedule and scope.

Budget Management

• Manage the quarterly and annual NBP budget for lead management schemes, to ensure effective allocation of resources to maximise ROI across online and offline channels.
• Regularly review and adjust budget allocations based on performance metrics and lead quality, optimizing expenditures to ensure the highest conversion rates.

Data-Driven Insights Function

• Monitor and analyse initiatives key performance metrics to track the effectiveness of lead generation activities and optimize strategies for continuous improvement.
• Leverage on data analytics capabilities with Customer Division or Tech & Data Division to uncover and establish a data insights function within the team to develop advanced analytics capabilities for uncovering deeper insights into lead behavior and performance.
• Implement training programs and share best practices with OneAgency to maximize the impact of generated leads on sales performance

Lead Compliance and Risk Oversight

• Work with Distribution Risk, Legal and Compliance to implement controls and measures to compel compliant behaviours during prospecting activities.
• Oversee compliance measures across lead generation activities, ensuring alignment with regulatory standards and mitigating risk through proactive strategies.
• Formulate and enforce policies to ensure compliance across all lead activation programs, collaborating with legal and risk management teams.

Who We Are Looking For

Competencies & Personal Traits

• Creative thinking and problem solver; ability to meet tight deadlines and work in a fast-paced environment
• Team player with excellent communication & interpersonal skills with experience in managing working teams and cross-functional stakeholders
• Fast learner and team player with proven experience driving initiatives planning and execution under high-level guidance
• Strong logical reasoning, analytical skills, and problem-solving skills, able to identify insights and opportunities to drive business growth.

Work Experience

• Experience working in insurance industry, especially with sales & distribution is an advantage
• 6 - 8 years work experience with at least 2 years in financial services related industry
• Preferred experience in digital and/or project management, navigating large and complex organisations, including gaining access to key executives and stakeholders and successfully managing relationship building dynamics and processes

Education

• A Bachelor degree in a discipline related to finance, accountancy, economics, business or marketing

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.