Head of Acquistion & Partnerships Growth

Prudential Services Asia; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Prudential in Singapore seeks a Lead Generation and Growth professional to design and drive lead generation across digital and traditional channels, delivering scalable, high-quality leads for insurance products in Singapore.

You will partner with Marketing, Distribution and Tech to plan initiatives, oversee delivery within scope, and optimize ROI through data-driven insights while ensuring regulatory compliance.

Qualifications

• Experience in insurance or financial services preferred.
• Ability to manage cross-functional teams and complex projects.
• Experience in digital marketing, lead generation, and budget management.

Responsibilities

• Develop lead generation and conversion initiatives across touchpoints.
• Manage quarterly and annual budget for lead management schemes.
• Monitor KPIs and analytics to optimize lead strategy.
• Ensure compliance with regulatory standards across lead activation activities.

Job description

Lead Generations

Develop lead generation and conversion initiatives across touchpoints and through leveraging digital marketing and technology to scale quality lead volume.

Support development of strategic plans to drive business growth of including but not limited to new customer acquisition, existing customer engagement programs.

Design & implement communication plans and collaterals to activate One Agency’s understanding and participation in Business Generation activities.

Collaborate closely with cross-functional teams, including but not limited to Marketing, Distribution, Tech on initiatives planning & execution process, manage project delivery within schedule and scope.

Budget Management

Manage the quarterly and annual NBP budget for lead management schemes, to ensure effective allocation of resources to maximise ROI across online and offline channels.

Regularly review and adjust budget allocations based on performance metrics and lead quality, optimizing expenditures to ensure the highest conversion rates.

Data-Driven Insights Function

Monitor and analyse initiatives key performance metrics to track the effectiveness of lead generation activities and optimize strategies for continuous improvement.

Leverage on data analytics capabilities with Customer Division or Tech & Data Division to uncover and establish a data insights function within the team to develop advanced analytics capabilities for uncovering deeper insights into lead behavior and performance.

Implement training programs and share best practices with OneAgency to maximize the impact of generated leads on sales performance.

Lead Compliance and Risk Oversight

Work with Distribution Risk, Legal and Compliance to implement controls and measures to compel compliant behaviours during prospecting activities.

Oversee compliance measures across lead generation activities, ensuring alignment with regulatory standards and mitigating risk through proactive strategies.

Formulate and enforce policies to ensure compliance across all lead activation programs, collaborating with legal and risk management teams.

Who we are looking for

Competencies & Personal Traits

• Creative thinking and problem solver
• ability to meet tight deadlines and work in a fast-paced environment
• Team player with excellent communication & interpersonal skills with experience in managing working teams and cross-functional stakeholders
• Fast learner and team player with proven experience driving initiatives planning and execution under high-level guidance
• Strong logical reasoning, analytical skills, and problem-solving skills, able to identify insights and opportunities to drive business growth

Work Experience

• Experience working in insurance industry, especially with sales & distribution is an advantage
• 6 - 8 years work experience with at least 2 years in financial services related industry
• Preferred experience in digital and/or project management, navigating large and complex organisations, including gaining access to key executives and stakeholders and successfully managing relationship building dynamics and processes

Education

• A Bachelor degree in a discipline related to finance, accountancy, economics, business or marketing

Equal Opportunity Statement

Prudential is an equal opportunity employer.

We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law.

We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location.

We also allow for reasonable adjustments to support people with individual physical or mental health requirements.

Company Information

We are Prudential. For every life, we are partners. For every future, we are protectors.

Prudential plc provides life and health insurance and asset management to 17 million customers across 20 markets in Asia and Africa.

We are headquartered in Hong Kong and have dual primary listings on the Stock Exchange of Hong Kong and the London Stock Exchange.

We are focused on four strategic regions: Greater China, ASEAN, India and Africa.

Our customers are served by around 55,000 agents and more than 200 bank partners.

Prudential plc is not affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America or with the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.