Growth Operations Lead — Content & CRO Strategy

Resorts World Sentosa; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

Resorts World Sentosa is seeking a commercially driven Growth Operations Manager to lead our digital content operations across our websites and mini programs. You will oversee a team of Content Operations Executives, ensuring accuracy, customer focus and conversion-focused outcomes aligned with resort objectives.

You will also drive CRO, leverage analytics and experiments to improve purchase journeys and revenue across attractions, hotels, dining and experiences, while leading website project

Qualifications

• 4+ years in Content Operations, Growth Operations or Web Product Operations.
• 1–2 years of people management experience.
• Strong CRO and customer-journey optimization knowledge.
• Experience with enterprise CMS platforms (AEM, Sitecore).
• Ability to lead cross-functional campaigns and ensure on-time delivery.

Responsibilities

• Lead the content operations team across websites and mini programs.
• Establish quality standards, workflows and publishing SOPs.
• Drive CRO, analyze user journeys and optimize conversion paths.
• Coordinate cross-functional stakeholders for major campaigns.
• Mentor team members and improve content quality and efficiency.

Skills

CRO

Growth marketing

Content operations

Project management

People leadership

SOPs & governance

Tools

Adobe Experience Manager

Sitecore

WeChat Mini Programs

Alipay Mini Programs

GA4

Microsoft Clarity

A/B testing tools

Heatmaps

Job description

Resorts World Sentosa is seeking a commercially driven Growth Operations Manager to lead our digital content operations across our websites and mini programs. You will oversee a team of Content Operations Executives, ensuring accuracy, customer focus and conversion-focused outcomes aligned with resort objectives.

You will also drive CRO, leverage analytics and experiments to improve purchase journeys and revenue across attractions, hotels, dining and experiences, while leading website project