Growth MarTech Senior Architect: GA4, GTM & AppsFlyer

Seoulstart; Singapore; In loco; SGD 120.000 - 180.000; Tempo pieno

Descrizione del lavoro

Crypto.com is seeking a Growth MarTech Senior Specialist to orchestrate tracking across web and mobile platforms. You will own GA4/GTM-driven data collection, define data-layer requirements, and drive accurate event routing to ad platforms.

You will partner with engineering and UA teams to optimize signal quality, manage AppsFlyer/S2S integrations, and maintain a scalable tracking framework for growth initiatives across markets.

Competenze

• Experience delivering enterprise MarTech tracking architectures.
• Strong knowledge of GA4, GTM, and data layer concepts.
• Experience with mobile attribution platforms like AppsFlyer and SDK/server-to-server events.

Mansioni

• Own the end-to-end MarTech tracking architecture for web and apps.
• Collaborate with UA and engineering to optimize ad signal routing.
• Define data layer requirements and ensure accurate event tracking across platforms.
• Maintain AppsFlyer health and oversee S2S event integrations.

Conoscenze

GA4

GTM

Web Tracking

AppsFlyer

Firebase

MMP Integrations

Strumenti

GA4

GTM

AppsFlyer

Firebase

Descrizione del lavoro

Crypto.com is seeking a Growth MarTech Senior Specialist to orchestrate tracking across web and mobile platforms. You will own GA4/GTM-driven data collection, define data-layer requirements, and drive accurate event routing to ad platforms.

You will partner with engineering and UA teams to optimize signal quality, manage AppsFlyer/S2S integrations, and maintain a scalable tracking framework for growth initiatives across markets.