Growth MarTech Senior Specialist

Seoulstart; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Crypto.com is seeking a Growth MarTech Senior Specialist to orchestrate tracking across web and mobile platforms. You will own GA4/GTM-driven data collection, define data-layer requirements, and drive accurate event routing to ad platforms.

You will partner with engineering and UA teams to optimize signal quality, manage AppsFlyer/S2S integrations, and maintain a scalable tracking framework for growth initiatives across markets.

Qualifications

• Experience delivering enterprise MarTech tracking architectures.
• Strong knowledge of GA4, GTM, and data layer concepts.
• Experience with mobile attribution platforms like AppsFlyer and SDK/server-to-server events.

Responsibilities

• Own the end-to-end MarTech tracking architecture for web and apps.
• Collaborate with UA and engineering to optimize ad signal routing.
• Define data layer requirements and ensure accurate event tracking across platforms.
• Maintain AppsFlyer health and oversee S2S event integrations.

Skills

GA4

GTM

Web Tracking

AppsFlyer

Firebase

MMP Integrations

Tools

GA4

GTM

AppsFlyer

Firebase

Job description

Crypto.com# Growth MarTech Senior SpecialistNew roles land in Following.SingaporePosted 2 days agofulltimeApply on Crypto.com's career page## Job description previewFrom Crypto.com’s original postingKey Responsibilities: 1. MarTech Architecture, Tracking, Auditing & Proactive Enrichment • Web Tracking, Debugging & Ad Signal Routing: Own the end-to-end web tracking architecture across Google Analytics (GA4) and Google Tag Manager (GTM). Define and document Data Layer requirements for the engineering team to implement, and ensure accurate web tracking signals and conversion events are seamlessly routed back to key ad platforms via GTM. • App Tracking & MMP Integration: Partner closely with the engineering team to implement, test, and maintain tracking across mobile apps (AppsFlyer, Firebase) for SDK events and Server-to-Server (S2S) events. Architect a standardized event taxonomy, oversee SDK integrations, and manage overall AppsFlyer health. • Ad Platform Tracking Optimization: Take deep ownership of exactly how ad platforms consume our data. Partner closely with internal User Acquisition (UA) channel owners to unblock tracking bottlenecks, troubleshoot platform-specific signal loss, and proactively enrich tracking signals (e.g., passing backend LTV scores or customized events back to ad platforms). Act as the technical authority who translates complex media platform...Open full posting on Crypto.com’s site