Growth Marketing Lead — AI Products & Services

rida.ai; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

Rida is seeking its first dedicated Growth Marketing Lead to bring a new generation of AI products and services to market. You’ll own the customer journey and shape positioning, testing acquisition channels and improving onboarding and paid usage, with a marketing budget and specialist support for paid advertising, video and design.

You’ll work directly with the founder and engineering team, defining audiences, launching campaigns and driving adoption from early stages toward repeat usage.

Qualifications

• Experience growing a software product, marketplace or digital service.
• Owned work that improved adoption, paid conversion, retention or acquisition economics.
• Strong writing and the ability to make unfamiliar technology understandable and useful to customers.
• Hands-on experience with landing pages, analytics and marketing experiments.
• Working knowledge of paid search and social advertising.
• Confident collaborating with engineers and speaking directly with customers.
• The judgement to prioritise, execute and learn in a small team.
• Experience with B2B SaaS or product-led growth is particularly relevant.

Responsibilities

• Speak with customers to identify problems, use cases and messages that drive adoption.
• Shape product positioning, launch campaigns and customer offers.
• Build and improve landing pages, product demonstrations and acquisition campaigns.
• Test growth through search, social media, founder content, referrals and partnerships.
• Work with engineers to improve signup, onboarding and conversion to paid usage.
• Develop campaigns that encourage customers to return, expand their usage and recommend the product.
• Manage specialist contractors and the marketing budget.
• Use acquisition cost, conversion, retention and revenue data to guide investment.

Skills

Growth marketing

B2B SaaS

Landing page optimization

Analytics & experiments

Paid search & social

Technical collaboration

Customer communication

Small team prioritisation

Job description

Help launch AI products and build the growth function behind them

We’re looking for our first dedicated Growth Marketing Lead to help bring a new generation of AI products and services to market.

At Rida, we’re building technology that helps businesses turn everyday conversations into completed work, and helps customers plan tasks and arrange the people and services needed to execute them.

You’ll join at a stage where your work can directly shape how customers discover these products, experience their value and become repeat users. You’ll have an existing delivery network and real operational use cases to learn from, alongside new products with room to define their positioning and growth strategy.

The opportunity

You’ll work directly with the founder and our engineering team, with a marketing budget and specialist support for paid advertising, video and design.

You’ll have ownership across the customer journey: deciding which audiences to pursue, developing the proposition, testing acquisition channels and improving what happens after someone signs up.

Your main focus will be growing adoption of our business AI software, alongside focused experiments for AI-enabled services.

What you’ll own

• Speak with customers and identify the problems, use cases and messages that drive adoption.
• Shape product positioning, launch campaigns and customer offers.
• Build and improve landing pages, product demonstrations and acquisition campaigns.
• Test growth through search, social media, founder content, referrals and partnerships.
• Work with engineers to improve signup, onboarding and conversion to paid usage.
• Develop campaigns that encourage customers to return, expand their usage and recommend the product.
• Manage specialist contractors and the marketing budget.
• Use acquisition cost, conversion, retention and revenue data to guide investment.

What you’ll bring

• Experience growing a software product, marketplace or digital service.
• Examples of work you personally owned that improved adoption, paid conversion, retention or acquisition economics.
• Strong writing and the ability to make unfamiliar technology understandable and useful to customers.
• Hands‑on experience with landing pages, analytics and marketing experiments.
• Working knowledge of paid search and social advertising.
• Confidence collaborating with engineers and speaking directly with customers.
• The judgement to prioritise, execute and learn in a small team.

Experience with B2B SaaS or product‑led growth is particularly relevant.

What you’ll gain

• Ownership of the growth function from an early stage.
• Direct involvement in product launches and decisions about positioning, onboarding and customer experience.
• Close collaboration with the founder and engineers, with access to customer feedback.
• A budget and specialist support to put your ideas into practice.
• The opportunity to build a track record of taking AI products from early adoption toward repeatable growth.