Growth Lead

Purands Pte. Ltd.; Singapore; Hybrid; SGD 90,000 - 150,000; Full time

Job summary

Purands Pte. Ltd. in Singapore is seeking a growth marketing lead to own the pipeline across markets, focusing on qualified conversations with brand partners. You will build outbound programs, optimize inbound capture, craft assets, nurture campaigns, and measure motion to inform strategy.

You will also lead a small growth team and drive expansion into new markets as plans for the US and Australia advance.

Qualifications

• Three or more years in growth, demand generation or growth marketing at a B2B SaaS company.
• You have personally built outbound programmes that produced pipeline.
• Strong quantitative instincts. Comfortable with funnel maths and attribution.
• Excellent writer. Outbound and content both live or die on the writing.
• Builder’s temperament. You will automate your job and use AI tooling heavily.
• Measured on a hard number rather than activity.

Responsibilities

• Own the pipeline number: qualified meetings and pipeline by market/segment.
• Build and run outbound at scale: ICP, list construction, sequences, deliverability, testing.
• Own inbound conversion: website, landing pages, demo requests, qualification, speed to first response.
• Create content/assets that move deals: case studies, ROI models, comparisons.
• Run lifecycle marketing in our funnel with strong nurture.
• Instrument everything to see which motion produces which pipeline.
• Build and lead a small growth team as we scale.
• Drive expansion into new markets with US and Australia as live priorities.

Skills

Outbound campaigns

B2B SaaS

Data analysis

Content writing

Automation

AI tooling

Tools

AI tooling

Job description

The role

This role is measured in qualified pipeline. Not impressions, not follower counts, not content volume. Your job is to manufacture qualified conversations with the right brands, reliably, at increasing volume, across multiple markets at once.

You own everything upstream of the sales conversation: targeting, list building, outbound programmes, inbound capture, website conversion, lifecycle nurture, events and partner marketing support. Real budget, real autonomy, and one number you are judged on.

What you will do

• Own the pipeline number. Qualified meetings and pipeline generated, by market and by segment.
• Build and run outbound at scale: ICP definition, list construction, sequence design, deliverability hygiene, testing, iteration.
• Own inbound conversion: website, landing pages, demo requests, qualification, speed to first response.
• Build the content and proof assets that move deals: case studies, comparison pages, ROI models, category teardowns. Substance over volume.
• Run lifecycle marketing on our own funnel. We sell a retention platform, so our own nurture should be embarrassingly good.
• Instrument everything. If we cannot see which motion produced which pipeline, we are guessing, and guessing is the thing we sell against.
• Build and lead a small growth team as we scale.
• Drive expansion into new markets. The US and Australia are live priorities.

What we are looking for

• Three or more years in growth, demand generation or growth marketing at a B2B SaaS company.
• You have personally built outbound programmes that produced pipeline. Not managed an agency that did it, built it.
• Strong quantitative instincts. Comfortable with funnel maths, cohort analysis, attribution and its limits.
• Excellent writer. Outbound and content both live or die on the writing.
• Builder’s temperament. You will use AI tooling heavily, you will automate your own job where you can, and you will not wait for permission.
• Comfortable being measured on a hard number rather than activity.

Nice to have

• Experience marketing to D2C or e-commerce brands.
• Experience in the Shopify app or partner ecosystem.
• Experience running growth across multiple geographies at once.