Growth-Focused Digital Marketing Manager (SEO & SEM)

SKILLS DEVELOPMENT ACADEMY PTE LTD; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

SKILLS DEVELOPMENT ACADEMY PTE LTD is seeking a hands-on Digital Marketing Manager (SEO & SEM) in Singapore to drive organic and paid search, optimise course pages and the registration flow. You’ll collaborate with content, design, web and enrolment teams to identify which campaigns generate qualified enquiries and registrations.

You’ll monitor performance with GA4, Search Console and Google Ads, then implement improvements across landing pages and forms to boost conversions and enrolments.

Qualifications

• Hands-on experience managing Google Ads search campaigns.
• Experience using GA4 and Google Search Console to analyse traffic and diagnose issues.
• Proven track record of improving lead quality, cost per enquiry or website conversions.
• Ability to manage campaign budgets and explain performance to stakeholders.
• Experience in education, training, e-commerce, or online enrolment is a plus.

Responsibilities

• Grow organic search traffic by researching user intent and optimizing course pages, titles and internal links.
• Manage Google Ads campaigns: setup, optimisation, keywords, ad copy, bidding and budgets.
• Improve website conversion: optimize landing pages, CTAs and forms to increase registrations.
• Track enrolments using GA4, GA4, Google Search Console and Ads to link campaigns to registrations.
• Provide clear briefs to content, design and web teams and report outcomes and next tests.

Skills

SEO & SEM management

GA4 & GA analytics

Conversion optimization

Budget management

Cross-functional collaboration

Education

Bachelor’s degree in Marketing or related field

Tools

Google Ads

GA4

Google Search Console

Job description

SKILLS DEVELOPMENT ACADEMY PTE LTD is seeking a hands-on Digital Marketing Manager (SEO & SEM) in Singapore to drive organic and paid search, optimise course pages and the registration flow. You’ll collaborate with content, design, web and enrolment teams to identify which campaigns generate qualified enquiries and registrations.

You’ll monitor performance with GA4, Search Console and Google Ads, then implement improvements across landing pages and forms to boost conversions and enrolments.