Growth-Driven Performance Marketing Manager

ERA Singapore; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

ERA Singapore seeks a Performance Marketing Manager to lead paid digital campaigns, optimise conversions, and enhance website content for better engagement across channels. The role demands hands-on PPC, analytics, SEO, and strong stakeholder management with a data-driven mindset.

You will plan budgets, conduct keyword research, implement tracking via GTM, and deliver analytics dashboards while collaborating with creative and tech teams to scale campaigns.

Qualifications

• 5+ years of experience in performance marketing and analytics.
• Strong PPC, retargeting, and funnel strategies.
• Experience with Google Analytics and GTM.
• Knowledge of SEO is a plus.
• Excellent written and verbal communication skills.
• Ability to manage multiple stakeholders professionally and in a timely manner.

Responsibilities

• Design, plan, execute and monitor paid campaigns (Google Ads/Meta Ads) with actionable recommendations and testing strategies.
• Conduct keyword research, audience segmentation, and budget planning for each campaign.
• Set up and manage tracking tools, conversion pixels, GTM, and analytics dashboards.
• Coordinate with internal and external stakeholders to ensure timely, high-quality deliverables.
• Maintain and update website content to be SEO-friendly and on-brand using relevant tools.
• Analyze website performance to identify CRO opportunities based on user behaviour.
• Track keyword rankings and collaborate with stakeholders to optimize content for search.

Skills

Performance marketing

PPC & retargeting

Google Analytics

Google Tag Manager

SEO (plus)

Stakeholder management

Communication skills

Attention to detail

Project ownership

Google Ads

Meta Ads

Tools

Google Ads

Meta Ads

Job description

ERA Singapore seeks a Performance Marketing Manager to lead paid digital campaigns, optimise conversions, and enhance website content for better engagement across channels. The role demands hands-on PPC, analytics, SEO, and strong stakeholder management with a data-driven mindset.

You will plan budgets, conduct keyword research, implement tracking via GTM, and deliver analytics dashboards while collaborating with creative and tech teams to scale campaigns.