Digital Marketing Manager (SEO & SEM)

SKILLS DEVELOPMENT ACADEMY PTE LTD; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

SKILLS DEVELOPMENT ACADEMY PTE LTD is seeking a hands-on Digital Marketing Manager (SEO & SEM) in Singapore to drive organic and paid search, optimise course pages and the registration flow. You’ll collaborate with content, design, web and enrolment teams to identify which campaigns generate qualified enquiries and registrations.

You’ll monitor performance with GA4, Search Console and Google Ads, then implement improvements across landing pages and forms to boost conversions and enrolments.

Qualifications

• Hands-on experience managing Google Ads search campaigns.
• Experience using GA4 and Google Search Console to analyse traffic and diagnose issues.
• Proven track record of improving lead quality, cost per enquiry or website conversions.
• Ability to manage campaign budgets and explain performance to stakeholders.
• Experience in education, training, e-commerce, or online enrolment is a plus.

Responsibilities

• Grow organic search traffic by researching user intent and optimizing course pages, titles and internal links.
• Manage Google Ads campaigns: setup, optimisation, keywords, ad copy, bidding and budgets.
• Improve website conversion: optimize landing pages, CTAs and forms to increase registrations.
• Track enrolments using GA4, GA4, Google Search Console and Ads to link campaigns to registrations.
• Provide clear briefs to content, design and web teams and report outcomes and next tests.

Skills

SEO & SEM management

GA4 & GA analytics

Conversion optimization

Budget management

Cross-functional collaboration

Education

Bachelor’s degree in Marketing or related field

Tools

Google Ads

GA4

Google Search Console

Job description

About the role

We’re looking for a hands-on Digital Marketing Manager (SEO & SEM) to help more people discover SDA’s AI and professional development courses and enrol online.

You’ll own organic search and paid search, from planning and running campaigns to improving the course pages and registration flow. You’ll work with our content, design, web and enrolment teams to see which campaigns bring in qualified enquiries, where prospective learners drop off and what changes lead to more registrations.

Key responsibilities

• Grow organic search traffic. Research what prospective learners are searching for and improve course pages, page titles and internal links. Work with the web team to resolve technical SEO issues and monitor search visibility.

• Manage Google Ads campaigns. Set up and optimise search campaigns, including keywords, ad copy, bidding and budgets. Adjust spend based on cost per enquiry, lead quality and enrolment results.

• Improve website conversion. Review how visitors move from course pages to enquiry forms and online registration. Test improvements to landing pages, calls to action and forms to make it easier for learners to take the next step.

• Track what drives enrolments. Use Google Analytics 4 (GA4), Google Search Console and Google Ads to monitor performance. Work with the enrolment team to understand which campaigns generate enquiries that turn into course registrations.

• Get improvements live. Give content, design and web teams clear briefs, agree on priorities and follow through on implementation. Report what worked and what you’ll test next.

What we’re looking for

• Hands-on experience managing Google Ads search campaigns and improving organic search performance.

• Experience using GA4 and Google Search Console to analyse traffic, diagnose issues and decide what to improve.

• Examples of measurable improvements in lead quality, cost per enquiry or website conversion.

• The ability to manage campaign budgets, explain performance clearly and work with others to implement changes.

• Experience in education, training, e-commerce or another business that relies on online enquiries or registrations is an advantage. We welcome both agency and in-house experience.