Growth Expert (US Equities)

J&L Apex Advisory; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

J&L Apex Advisory is building a new US equities growth engine within a crypto-native platform, operating fully remote with cross-timezone collaboration. The role reports to the COO, defining north star metrics and driving the growth strategy from scratch.

You will own funnel optimization, paid and organic acquisition, and user segmentation to maximize ARPU and AUM. Expect high autonomy and cross-functional support across product and engineering.

Qualifications

• 8+ years in growth or user operations within internet, fintech or securities.
• Experience in US equities brokerage growth preferred.
• Hands-on command of data-driven decision-making and growth methodologies.

Responsibilities

• Define growth strategy and north star metrics for the US equities business.
• Oversee paid and organic acquisition (social ads, partnerships, SEO/ASO, content).
• Own the end-to-end funnel: account opening → KYC → funding → first trade conversion.
• Segment users (new/active/dormant/high net worth) and tailor strategies to tiers.
• Design refer-a-friend features and iterate to balance acquisition mix.
• Build an A/B testing framework and growth dashboard to align product, marketing, and business.

Skills

Growth strategy

Data-driven decisions

Cross-functional collab

A/B testing

Growth analytics

Tools

A/B testing framework

Growth dashboard

Job description

A global top-tier digital asset trading platform, expanding from web3 into multi-asset trading. Fully remote, bilingual working environment, cross-timezone collaboration.

This is a net-new business line, not an established one. The person who takes it will report directly to the COO, set the north star metrics, and build the growth engine from the ground up. Product and engineering support comes from across the organisation; the growth strategy is yours.

Why this role stands out

• You're building, not maintaining. The US equities line is early. You'll define the funnel, identify where it breaks, and decide where the budget goes — rather than inheriting someone else's playbook and optimising at the margins.
• Direct line to the COO. No layers between your recommendation and the decision. If you've spent years pushing growth ideas up through layers of approval, this is the opposite of that.
• Two industries, one seat. You'll bring US brokerage growth mechanics into a crypto-native organisation. Very few people have run both. The ones who can do it well are unusually valuable, and this role is built for exactly that crossover.

What you'll own

• Growth strategy and north star metrics for the US equities business, including but not limited to first-trade conversion, monthly active traders, AUM growth, etc., broken down into process metrics across the funnel
• Paid and organic acquisition: social ads, KOL/KOC partnerships, affiliate marketing, SEO/ASO, content and referral mechanics, with a working ROI framework and continuous CAC optimisation
• The account opening → KYC → funding → first trade conversion path: finding where users drop and driving the product and operational fixes
• User segmentation (new / active / dormant / high net worth) and the differentiated strategies behind each tier, driving trading frequency, ARPU and AUM retention
• Refer-a-friend design and iteration, to shift the mix away from paid acquisition
• An A/B testing framework and growth dashboard that keeps business, product and marketing aligned on one set of numbers

What we’re looking for

• 8+ years in growth or user operations within internet, fintech or securities, prior experience of team management would be at advantage.
• Growth operations experience at a US equities brokerage, wealth management platform or comparable trading platform (Moomoo, Tiger Brokers, Robinhood, Webull and similar) is strongly preferred
• Hands-on command of a complete growth methodology, such as AARRR, north star metric frameworks, genuinely data-driven decision-making
• Strong data instincts. You argue with numbers, not intuition
• The ability to move cross-functionally inside a regulated financial business, balancing growth pace against risk control
• Results-oriented, comfortable with a fast-moving and uncertain environment

J&L Apex Advisory Pte. Ltd. | EA Licence No. 26S3529 | EA Personnel Registration No. R1329267