Growth Lead, Northeast Asia

Seoulstart; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Seoulstart in Singapore is seeking a product growth marketer to own the Northeast Asia strategy, focusing on measurable outcomes and CeFi products. You will analyze local user behavior, run product-led GTM campaigns, and collaborate with product, BD, VIP, and affiliate teams to convert capabilities into growth.

You should be data-driven, experienced in crypto trading products, and comfortable navigating Asia's diverse markets and regulatory environments.

Qualifications

• Strong product marketing or growth marketing background in tech or fintech.
• Deep understanding of crypto trading products including spot, derivatives, and earn features.
• Data-driven decision-making with proficiency in growth and digital marketing tools.
• Experience operating across different market and regulatory environments in Asia.

Responsibilities

• Own the product growth marketing strategy for Northeast Asia with measurable business outcomes.
• Develop deep understanding of CeFi crypto products and identify market growth opportunities.
• Build and execute product-led GTM strategies based on local user behavior and competitor analysis.
• Partner with Product, BD, VIP, and Affiliate teams to convert product capabilities into user growth.
• Use funnel data to identify bottlenecks and continuously optimize campaigns and conversion journeys.

Skills

Product marketing

Growth marketing

Data-driven

Asia market experience

Job description

What you'd do:

• Own the product growth marketing strategy for Northeast Asia with measurable business outcomes
• Develop deep understanding of CeFi crypto products and identify market growth opportunities
• Build and execute product-led GTM strategies based on local user behavior and competitor analysis
• Partner with Product, BD, VIP, and Affiliate teams to convert product capabilities into user growth
• Use funnel data to identify bottlenecks and continuously optimize campaigns and conversion journeys

What they want:

• Strong product marketing or growth marketing background in tech or fintech
• Deep understanding of crypto trading products including spot, derivatives, and earn features
• Data-driven decision-making with proficiency in growth and digital marketing tools
• Experience operating across different market and regulatory environments in Asia

Nice to have:

• Existing right to work in Singapore without visa sponsorship
• Experience with crypto VIP programs, affiliates, or trading bot products
• Strong product marketing or growth marketing background in tech or fintech
• Deep understanding of crypto trading products including spot, derivatives, and earn features
• Data-driven decision-making with proficiency in growth and digital marketing tools
• Experience operating across different market and regulatory environments in Asia