Growth-Driven Digital Marketing Lead

Lobah Play; Singapore; On-site; SGD 40,000 - 60,000; Full time

Benefits offered by this job

High-ownership role with real impact

Collaborative team across Singapore &

Job summary

KiX— Singapore is seeking a Digital Marketing Executive to plan and run digital campaigns across paid, social and organic channels, driving user acquisition, engagement and brand growth.

You will manage social content, track performance, and collaborate with design, product and external partners to optimise campaigns and partnerships. Experience with ad platforms and analytics is essential.

Qualifications

• Hands-on experience in digital marketing, social media or user acquisition.
• Familiarity with paid ad platforms (Meta Ads Manager, Google Ads, TikTok Ads or similar) and analytics tools (Google Analytics, app attribution tools).
• Comfortable working with data — able to read campaign metrics.
• Strong written communication and a creative, hands-on attitude.
• Organised, self-driven and able to manage multiple campaigns at once.

Responsibilities

• Plan, execute and optimise digital marketing campaigns across paid media (e.g. Meta, Google, TikTok), social and other channels.
• Manage day-to-day social media content and community engagement.
• Track, analyse and report on campaign performance (CTR, CPI/CPA, ROAS, retention) and recommend improvements.
• Support app store optimisation (ASO) and user acquisition efforts.
• Coordinate with design, product and external partners/agencies on creative and content.
• Assist with influencer / KOL outreach and partnership campaign.
• Keep on top of digital marketing trends and competitor activity.

Skills

Digital marketing

Social media

User acquisition

Campaign optimization

Data analysis

Tools

Meta Ads Manager

Google Ads

TikTok Ads

Google Analytics

App attribution tools

Job description

KiX— Singapore is seeking a Digital Marketing Executive to plan and run digital campaigns across paid, social and organic channels, driving user acquisition, engagement and brand growth.

You will manage social content, track performance, and collaborate with design, product and external partners to optimise campaigns and partnerships. Experience with ad platforms and analytics is essential.