Growth Marketing Lead: Strategy, Campaigns & Content

luxx newhouse pte ltd; Singapore; On-site; SGD 40,000 - 65,000; Full time

Job summary

luxx newhouse pte ltd in Singapore is seeking a self-motivated Marketing Executive to own the marketing function, drive brand awareness, and manage day-to-day activities from social media to email campaigns and paid media.

You will create strategies, plan campaigns, optimise SEO and content, analyze performance with analytics tools, collaborate with freelancers, and report results to help growth.

Qualifications

• Proven experience in a marketing role, preferably in a small business/startup.
• Understanding of digital marketing tools (Google Ads, social media, email marketing).
• Hands-on in content creation (writing, social media, basic graphic design).
• Excellent copywriting skills for diverse audiences.

Responsibilities

• Develop and implement a comprehensive marketing strategy aligned with goals and budget.
• Identify target audiences, market trends, and growth opportunities.
• Create and manage the marketing calendar with timely campaigns.
• Manage and grow presence on social media platforms (Instagram, Facebook, LinkedIn).
• Plan and execute paid digital marketing campaigns to drive traffic and conversions.
• Optimize SEO and manage website content in line with best practices.
• Create engaging content for multiple platforms.
• Develop and manage email marketing campaigns including newsletters and drip campaigns.
• Track and report marketing performance using analytics tools.

Skills

Digital marketing

Content creation

Copywriting

SEO basics

Analytics

Social media management

Email marketing

Collaboration with external partners

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

WordPress

MailChimp

Canva

Google Analytics

Job description

luxx newhouse pte ltd in Singapore is seeking a self-motivated Marketing Executive to own the marketing function, drive brand awareness, and manage day-to-day activities from social media to email campaigns and paid media.

You will create strategies, plan campaigns, optimise SEO and content, analyze performance with analytics tools, collaborate with freelancers, and report results to help growth.