AI-Powered Growth Marketer

LOBAH PLAY PTE. LTD.; Singapore; On-site; SGD 60,000 - 120,000; Full time

Job summary

KiX is looking for a hands-on online marketing Lead who owns paid acquisition across Meta, Google, TikTok and Apple Search Ads. You will manage budgets, track performance, and work with the Data team to drive results.

You will coordinate with video editors in Guangzhou, create briefs, review cuts, run A/B tests, and edit videos when needed using CapCut or Premiere. Fluency in Mandarin and English is essential to coordinate with the Guangzhou team.

Qualifications

• Hands-on Adjust experience (setup, not only reading reports)
• Managed paid campaigns on Meta and Google with real budget ownership
• Can edit short-form video yourself
• Comfortable reading data, with Excel/SQL
• Working Mandarin + English (needed to work with the GZ team)

Responsibilities

• Run paid acquisition on Meta, Google (UAC), TikTok and Apple Search Ads with budgets, bidding, targeting, and daily optimisation toward CPI, ROAS, and retention goals.
• Own Adjust end-to-end: tracker setup, event mapping, SKAN/privacy configuration, partner integrations, fraud checks and cohort analysis.
• Drive the creative pipeline with Guangzhou editors: write briefs, review cuts, run A/B tests and feed results; edit videos when speed matters (CapCut, Premiere).
• Use AI tools for creative variants, copy, localisation, and reporting automation.
• Partner with Data: define KPIs, build dashboards, read experiment results and report performance to the CEO.

Skills

Paid acquisition

Analytics & data reading

Budget ownership

Video editing (short-form)

Excel/SQL

Mandarin & English

Tools

CapCut

Premiere Pro

CapCut AI

SQL

Excel

Job description

KiX is looking for a hands-on online marketing Lead who owns paid acquisition across Meta, Google, TikTok and Apple Search Ads. You will manage budgets, track performance, and work with the Data team to drive results.

You will coordinate with video editors in Guangzhou, create briefs, review cuts, run A/B tests, and edit videos when needed using CapCut or Premiere. Fluency in Mandarin and English is essential to coordinate with the Guangzhou team.