Growth-Driven Digital Marketing Pro

KAI XIN CRABS PTE. LTD.; Singapore; On-site; SGD 42,000 - 66,000; Full time

Job summary

KAI XIN CRABS PTE. LTD. is seeking a creative Digital Marketing Specialist to drive brand growth across digital channels. You will plan campaigns, develop engaging creatives, and manage email, social media, and content.

The role emphasizes proactive experimentation, data-driven optimization, and close collaboration with vendors and influencers to boost sales and brand presence in Singapore.

Qualifications

• Diploma or degree in Digital Marketing, Marketing, Communications, or Design.
• Experience in digital marketing, social media management, or content creation.
• Strong copywriting and persuasive sales-driven content.
• Basic graphic design skills with Canva, Photoshop, Illustrator.
• Basic video shooting/editing with CapCut or Premiere Pro.
• Familiarity with Facebook, Instagram, TikTok.
• Excellent organizational, communication, and project management skills.
• Ability to multitask in fast-paced environment.

Responsibilities

• Plan and execute marketing campaigns across multiple digital platforms.
• Develop engaging ad creatives and compelling copy.
• Manage email marketing campaigns and EDM content.
• Create monthly content calendars for Facebook, Instagram, TikTok.
• Produce basic product and packaging visuals and banners.
• Conduct competitor research and market analysis.
• Coordinate with KOLs, influencers for collaborations.
• Liaise with vendors and partners to ensure timely campaigns.

Skills

Digital marketing

Social media management

Content creation

Copywriting

Project management

Education

Diploma or degree in Digital Marketing / related field

Tools

CapCut

Adobe Premiere Pro

Canva

Adobe Photoshop

Illustrator

Job description

KAI XIN CRABS PTE. LTD. is seeking a creative Digital Marketing Specialist to drive brand growth across digital channels. You will plan campaigns, develop engaging creatives, and manage email, social media, and content.

The role emphasizes proactive experimentation, data-driven optimization, and close collaboration with vendors and influencers to boost sales and brand presence in Singapore.