Growth Architect: Google Ads & Landing Pages

MICRODERME AESTHETICS PTE. LTD.; Singapore; On-site; SGD 48,000 - 72,000; Full time

Job summary

MICRODERME AESTHETICS PTE. LTD. is seeking a growth-minded digital marketer to own Google Ads and landing pages across our brands in Singapore. You will handle keyword research, campaign builds, and conversion tracking while designing and producing promotional creatives.

You will also manage WordPress landing pages with Elementor, run A/B tests, and support English/Chinese language campaigns. Experience in healthcare or retail is a plus; strong analytics and creative skills are essential.

Qualifications

• Min 2–4 years of hands-on Google Ads experience with live budgets.
• Ability to build landing pages on WordPress with Elementor.
• Proficient in Google Tag Manager and GA4 for conversion tracking.
• Strong numeric skills for cost-per-lead and ROAS analysis.
• Photoshop and/or Illustrator proficiency for more advanced creative work.
• Able to manage multiple concurrent campaigns with clear prioritization.
• Bilingual English/Mandarin for Chinese-language campaigns and pages.
• Healthcare/retail or service industry experience is advantageous.

Responsibilities

• Plan, build, launch and optimise Google Ads Search campaigns for multiple clinic brands and locations; keyword research, ad copywriting, ad extensions, geo-targeting, bidding strategy and daily budget pacing.
• Maintain rigorous account hygiene: search-term reviews, negative keyword lists, quality score improvement and structured ad testing.
• Set up and maintain conversion tracking end-to-end using Google Tag Manager, GA4 and Google Ads conversion actions.
• Produce weekly performance updates and a monthly report covering spend, cost per lead, cost per booking and ROAS, with clear recommendations.
• Design and build mobile-first campaign landing pages on WordPress with Elementor; layout, copy placement, imagery, lead forms and thank-you pages.
• Update and maintain existing web pages for promotions and seasonal campaigns; QA on real devices before launch.
• Run A/B tests and CRO on landing pages and lead forms; support English/Chinese page variants.
• Produce promotional artwork independently for campaigns — social visuals, promo graphics and landing-page imagery; iterate ad creative variations.

Skills

Google Ads

SEM

WordPress with Elementor

GA4 / Google Tag Manager

Conversion tracking

Excel / Google Sheets

Photoshop / Illustrator

Canva

English / Mandarin

Campaign management

Tools

WordPress/Elementor

Google Tag Manager

GA4

Canva

Photoshop

Illustrator

Google Ads

Google Sheets

Job description

MICRODERME AESTHETICS PTE. LTD. is seeking a growth-minded digital marketer to own Google Ads and landing pages across our brands in Singapore. You will handle keyword research, campaign builds, and conversion tracking while designing and producing promotional creatives.

You will also manage WordPress landing pages with Elementor, run A/B tests, and support English/Chinese language campaigns. Experience in healthcare or retail is a plus; strong analytics and creative skills are essential.