Global PR Lead for Luxury Brand Communications

bacha coffee pte. ltd.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Bacha Coffee is seeking a Global Public Relations lead to plan and execute worldwide PR strategies and ensure brand messaging across markets. You will manage PR agencies internationally and coordinate with HQ departments and partners.

Reporting to the Public Relations Manager, you will write press materials, manage media relations, events, and monitoring trends in luxury retail, while maintaining archives and PR reporting standards.

Qualifications

• Minimum of 5 years’ experience in communications or public relations, preferably in the luxury retail sector.
• Bachelor’s degree in journalism, communications, marketing, or public relations preferred.
• Past experience working with international PR agencies or managing global communications is preferred.

Responsibilities

• Create and execute global Public Relations strategy that align with brand developments and announcements.
• Familiarising with the brand DNA, heritage and offerings, and ensuring on-brand external communication.
• Guide overseas partners for media relations and vet press releases across all markets.
• Write and proofread press releases, media responses, boilerplates, bios, and media kits.
• Elevate brand presence through media liaison, events, and overseas media trips.
• Coordinate with other departments on PR materials and assets.
• Work with subsidiaries, franchises and distributors to implement brand/editorial guidelines.
• Manage issues and crises with PR teams and agencies across regions.
• Maintain archives of global media clippings and update PR reporting standards.
• Monitor trends in luxury, retail and F&B industries and inform management.

Skills

Creative thinking

Strategic thinking

Analytical skills

Organizational skills

Communication skills

Oral and written communication

Education

Bachelor’s degree in journalism, communications, marketing, or public relations

Tools

Word processing

Database management

Page layout

Job description

Bacha Coffee is seeking a Global Public Relations lead to plan and execute worldwide PR strategies and ensure brand messaging across markets. You will manage PR agencies internationally and coordinate with HQ departments and partners.

Reporting to the Public Relations Manager, you will write press materials, manage media relations, events, and monitoring trends in luxury retail, while maintaining archives and PR reporting standards.