Global PR Strategist for Luxury Brand

bacha coffee; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Bacha Coffee, headquartered in Singapore, seeks a Global Public Relations lead to plan and implement PR strategies across markets, ensuring consistent premium brand messaging. You will develop materials and manage international agencies, coordinating with departments and overseas partners to ensure unified communications.

Responsibilities include guiding media relations, writing press content, and elevating the brand in luxury retail across Europe, Asia, and beyond, with occasional travel and

Qualifications

• Minimum of 5 years’ experience in communications or public relations with demonstrated success.
• Bachelor’s degree in journalism, communications, marketing, or public relations preferred.
• Past experience working in a Public Relations agency or managing international Public Relations agencies preferred.
• Past experience practising Public Relations for a luxury brand preferred.
• Past experience dealing with international markets/stakeholders and media being responsible for a global or regional scope.
• Fluent in written and spoken English with excellent writing and proofreading skills.
• A second or third language would be an advantage for diverse franchise partners.

Responsibilities

• Create and execute global Public Relations strategy that align with the brand developments, priorities and announcements.
• Familiarising with the brand DNA, heritage and offerings, while embodying the brand ethos and ensuring on-brand external communication.
• Guide overseas partners and vet press releases, PR campaigns across markets globally.
• Write and proofread communication materials including press releases, boilerplates, and media kits.
• Elevate brand presence through media liaison, events, and overseas media trips.

Skills

Public relations

Communications

Media relations

Strategic thinking

Writing

Project management

Education

Bachelor’s degree in journalism, communications, marketing, or public relations

Tools

Microsoft Word

Database management

Page layout

Job description

Bacha Coffee, headquartered in Singapore, seeks a Global Public Relations lead to plan and implement PR strategies across markets, ensuring consistent premium brand messaging. You will develop materials and manage international agencies, coordinating with departments and overseas partners to ensure unified communications.

Responsibilities include guiding media relations, writing press content, and elevating the brand in luxury retail across Europe, Asia, and beyond, with occasional travel and