Regional Communications Director, Luxury Brand Strategy

Richemont; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

Cartier is seeking a Senior Regional Communications leader to drive integrated strategy across PR, media, influence, corporate and internal communications for SEAO. You will translate global priorities into regionally relevant plans, partnering with HQ and markets to elevate desirability, visibility and reputation.

The role requires 10–12 years in communications with luxury brands, 3–5 years in leadership, and strong stakeholder management, storytelling, and cross-market execution capabilities,

Qualifications

• 10–12 years of progressive experience across communications, PR, media and/or integrated marketing, preferably within luxury or international premium brands.
• 3–5 years of people or team management experience.
• Proven record in leading multi-market communications strategies and translating global brand priorities into locally relevant plans.
• Deep expertise spanning PR, media relations, and influencer engagement, complemented by a background in corporate and internal communications.
• Excellent communication, storytelling and stakeholder-management skills.
• Strong sensitivity to local cultures across SEAO and ability to translate them into relevant expressions.
• Strong business and financial acumen; ability to link communications investments to brand desirability and business objectives.
• Executive presence and ability to influence senior stakeholders within a matrix organization.

Responsibilities

• Define and drive the SEAO Communications strategy and roadmap, ensuring alignment between global priorities, regional business objectives and market opportunities.
• Orchestrate and harmonize communications initiatives across markets while preserving local relevance and market ownership.
• Manage and optimize regional communications budgets and key investments, cultivating strong partnerships with key agencies to maximize impact.
• Establish clear KPIs and measurement frameworks for SEAO, translating performance and insights into meaningful, actionable recommendations.
• Provide oversight on clear governance and alignment across HQ, region and markets.
• Develop regional communications resources, build a strong, collaborative SEAO community across markets.
• Provide strategic leadership across PR, media, celebrities, ambassadors and influence.
• Shape regional priorities around key Maison launches and moments, identify cross-market opportunities and strengthen integration across paid, earned and influence channels.
• Craft and amplify Cartier's corporate narrative, ensuring commitments – including Women's empowerment, Arts & Culture, and heritage – authentically resonate with target audiences, thereby solidifying distinctive positioning as a purpose-driven luxury Maison.
• Manage the comprehensive execution of corporate events.
• Shape and strategically refine leadership scripts/key messages for key events.
• Serve as a trusted advisor for sensitive communications and orchestrate strategic announcements. Collaborate closely with HR to ensure seamless coordination and solid editorial consistency across internal channels.

Skills

Strategic communications

PR & media relations

Influencer engagement

Stakeholder management

Cross-market leadership

Leadership

Storytelling

Cultural sensitivity

Executive presence

Travel flexibility

Job description

Cartier is seeking a Senior Regional Communications leader to drive integrated strategy across PR, media, influence, corporate and internal communications for SEAO. You will translate global priorities into regionally relevant plans, partnering with HQ and markets to elevate desirability, visibility and reputation.

The role requires 10–12 years in communications with luxury brands, 3–5 years in leadership, and strong stakeholder management, storytelling, and cross-market execution capabilities,