Luxury Marketing Communications & PR Lead

EDITION; Singapore; On-site; SGD 90,000 - 180,000; Full time

Job summary

EDITION Hotels seeks an experienced Marketing Communications and Public Relations leader to execute comprehensive strategies that elevate brand positioning and guest engagement across channels. You will manage media relations, digital marketing, partnerships and signature events, ensuring luxury standards and brand consistency.

You will collaborate with internal teams, agencies, and luxury brand partners to deliver integrated campaigns, drive awareness, and support business objectives in a

Qualifications

• High school diploma or GED; 2-year degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major with minimum of 4 years' experience in the sales and marketing or related professional area.

Responsibilities

• Cultivate and maintain relationships with key media, influencers and industry partners across target markets.
• Develop and distribute press releases, media kits, and brand stories to secure editorial coverage.
• Coordinate media familiarization trips, press events and journalist site visits.
• Serve as primary point of contact with PR agency for daily coordination and project management.
• Plan and execute signature events, seasonal activations and promotional campaigns.
• Coordinate VIP experiences, hotel anniversaries, restaurant launches, seasonal experiences and special celebrations.
• Manage event logistics, guest communications and post-event follow-up.
• Monitor and respond to online reviews across platforms if needed (Google, TripAdvisor).
• Develop guest communication strategies including pre-arrival, in-stay and post-departure touchpoints.
• Manage loyalty program communications and resident membership initiatives.
• Collaborate with Revenue Management, Sales, F&B, Spa and Operations teams to align marketing efforts.
• Brief and coordinate with creative agencies, photographers and external partners.
• Oversee and maintain accurate, timely processing of all Marketing team invoices and standard procedural processes.
• Track campaign performance, media coverage value and marketing KPIs.
• Prepare monthly reports and presentations for leadership on marketing activities and results.
• Assists in the development and execution of comprehensive marketing communications strategies aligned with brand positioning and business objectives.
• Maintain brand consistency across all communication channels and guest touchpoints.
• Maintains, updates, and manages all web sites.
• Develops brochure and property collateral materials in partnership with Marketing Content Executive/ Asst. Manager
• Reviews and provides analysis on all website and email campaign tracking
• Ensures consistent marketing message is communicated in all advertising and collateral efforts.
• Provides regular tracking/ROI and analysis of promotions and website/email campaigns and uses this knowledge in future planning.
• Tracks return on investment (ROI) of all marketing initiatives, including online, direct mail and print advertising.
• Evaluates new marketing opportunities for the property.
• Monitor market trends, competitor activities and guest preferences to inform marketing initiatives.
• Ensures property is represented on all quality internet sites that have the potential of providing business.

Skills

Media relations

Digital marketing

Partnerships

Events management

Guest engagement

Brand management

Reputation management

Education

High school diploma or GED

Two-year degree in Marketing/Business/Hospitality

Job description

EDITION Hotels seeks an experienced Marketing Communications and Public Relations leader to execute comprehensive strategies that elevate brand positioning and guest engagement across channels. You will manage media relations, digital marketing, partnerships and signature events, ensuring luxury standards and brand consistency.

You will collaborate with internal teams, agencies, and luxury brand partners to deliver integrated campaigns, drive awareness, and support business objectives in a