Global Head of Razer.com

Razer; Singapore; On-site; SGD 350,000 - 520,000; Full time

Job summary

Razer is hiring a Global Head of Razer.com to lead the direct-to-consumer e-commerce business and own the P&L. You will direct merchandising, digital marketing, CRM, and site operations to drive traffic, conversion and lifecycle value on a global scale.

You will collaborate with regional teams to localize experiences, manage budgets with agencies and vendors, and push AI-driven personalization across platforms while guaranteeing brand consistency across channels.

Qualifications

• Bachelor's degree in business or marketing; MBA preferred.
• 12+ years in e-commerce or digital commerce with 5+ years leading large, cross-functional teams.
• Proven P&L ownership of a D2C or e-commerce business with revenue, margin and KPI accountability.
• Experience in consumer electronics, preferably gaming peripherals or mobile.
• Strong grasp of e-commerce tech stack: platforms, UX/UI, CRM, performance marketing and analytics.
• Experience in multi-country e-commerce with multi-currency and multi-language operations.

Responsibilities

• Lead global direct-to-consumer e-commerce and Razer.com P&L.
• Drive revenue growth, profitability and customer lifetime value at scale.
• Oversee merchandising, digital marketing, CRM, and web operations.
• Ensure a best-in-class shopping experience across branding, navigation and content.
• Partner with Global Marketing to maintain brand consistency across channels.
• Localize experiences with regional teams and channel strategies.
• Manage end-to-end order fulfillment, logistics, inventory planning and demand forecasting.
• Drive experimentation, A/B testing and AI-driven personalization.

Skills

P&L ownership

E-commerce leadership

Digital marketing

Data-driven

Stakeholder management

Education

Bachelor's degree in Business/Marketing

MBA

Tools

Salesforce Commerce Cloud

Shopify Plus

Adobe Commerce/Magento

Job description

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work , offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities

• The Global Head of Razer.com is responsible for leading Razer's global direct-to-consumer e-commerce / online business. This role owns Razer.com P&L and leads the team that delivers a premium, seamless shopping experience, with the goal of accelerating revenue growth, profitability and customer lifetime value at scale.
• Commercial P&L Ownership : Own the global P&L for Razer.com, driving revenue growth, margin and profitability through disciplined planning, forecasting and strategic initiatives.
• Digital Commerce Leadership : Lead and develop the global Razer.com team across merchandising, digital marketing, CRM, sales operations, web platform operations, site UX/UI and analytics.
• Consumer Shopping Experience : Grow traffic and conversion and deliver a best-in-class shopping experience by optimizing site branding, design, navigation, assortment, content, traffic generation and demand generation.
• Brand Consistency : Partner with Global Marketing to ensure consistent brand experience across Razer's digital channels and official websites.
• Customer Growth Strategies : Develop and execute customer acquisition, retention and lifetime-value strategies, leveraging industry knowledge, data and consumer insights.
• Regional Alignment : Work with regional sales and marketing leaders to localize the experience and align Razer.com with regional and channel strategies.
• Product Feedback : Share customer and performance insights with product and business leaders to continually improve Razer's product offerings.
• Order Fulfilment and Operations : Own end-to-end order operations, including order management, warehousing and logistics partners, delivery performance, returns and refunds.
• Inventory and Demand Planning : Partner with Supply Chain and Product teams on demand forecasting, stock allocation and launch quantities to maximize availability while minimizing excess inventory.
• Platform and Technology Roadmap : Own the Razer.com platform and technology roadmap in partnership with IT, including platform selection, site performance and uptime, security, payments and fraud prevention.
• Experimentation and Personalization : Drive a culture of continuous testing and conversion rate optimization, leveraging A/B testing, AI-driven personalization and product recommendations.
• Loyalty and Ecosystem Integration : Integrate Razer.com with Razer's account, loyalty and rewards ecosystem to increase repeat purchases and customer engagement.
• Compliance and Governance : Ensure Razer.com complies with data privacy (e.g. GDPR, PDPA, CCPA), consumer protection, tax/VAT and accessibility requirements across all markets.
• Budget and Vendor Management : Manage the Razer.com marketing and technology budgets, and oversee agencies, platform providers and logistics partners to deliver value and performance.
• Team Leadership and Talent Development : Build a high-performing team culture that reflects Razer values, attract, develop and retain top e-commerce talent, and maintain succession pipelines for key roles.

Pre-Requisites

• Bachelor's degree in Business Marketing or a related field; MBA preferred.
• 12+ years of e-commerce or digital commerce experience, including 5+ years leading large, cross-functional teams.
• Proven P&L ownership of a direct-to-consumer or e-commerce business, with accountability for revenue, margin and KPIs.
• Experience in consumer electronics, preferably gaming peripherals, systems and/or mobile.
• Strong grasp of the e-commerce technology stack, including enterprise platforms (e.g. Salesforce Commerce Cloud, Shopify Plus, Adobe Commerce/Magento), merchandising, UX/UI, CRM, performance marketing and analytics.
• Proven experience running international, multi-currency and multi-language e-commerce operations, with strong knowledge of order management, fulfilment, returns and inventory planning.
• Track record in experimentation, conversion rate optimization and applying AI to personalization and customer engagement.
• Keen interest in AI transformation and modernization within the e-commerce industry.
• Data-driven decision maker able to identify problems, analyze data and draw valid conclusions.
• Experience working across global and regional teams in a matrixed organization.
• Experience managing significant budgets and multiple agencies, platform providers and logistics vendors.
• Strong stakeholder management skills, with the ability to influence and align main stakeholders.
• Excellent leadership, communication and interpersonal skills; strategic think