Director, D2C Digital Marketing

Razer (Asia-Pacific) Pte. Ltd; Singapore; On-site; SGD 200,000 - 360,000; Full time

Job summary

Razer is seeking a Director of D2C Digital Marketing to accelerate global growth for its direct-to-consumer business. The role combines performance marketing and ecommerce leadership to drive revenue, customer acquisition, market expansion, and lifetime value across Razer.com.

The candidate will partner with Product, Merchandising, Analytics, and regional/global teams to optimize efficiency, expand market share, and strengthen direct customer relationships worldwide.

Qualifications

• Proven track record leading digital marketing and ecommerce orgs.
• Deep understanding of performance marketing, CRM, and growth strategy.
• Experience driving revenue, customer acquisition, and lifetime value at scale.

Responsibilities

• Lead and execute global D2C digital growth strategy for Razer.com.
• Partner with Product, Merchandising, Analytics and Marketing teams to unlock growth.
• Drive revenue growth, optimize CAC, LTV, and conversion through data-driven experiments.

Skills

Digital marketing leadership

Ecommerce growth

Performance marketing

CRM

Analytics

Strategic leadership

Job description

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents.

Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities : The Director, D2C Digital Marketing is a senior commercial leader responsible for accelerating the growth of Razer's direct-to-consumer business globally. This role owns the development and execution of the digital growth strategy, leveraging marketing as a core driver of revenue, customer acquisition, market expansion, and customer lifetime value. The successful candidate will combine deep expertise in performance marketing and ecommerce with strong commercial acumen, identifying and scaling opportunities that materially increase business performance. This role requires a leader who understands how to translate customer demand, brand strength, and market opportunities into sustained revenue growth for Razer.com.

Beyond managing marketing channels, this individual will serve as a key business partner across Product, Merchandising, Analytics, Regional and Global Marketing teams to unlock growth, improve commercial efficiency, and strengthen Razer's direct relationship with customers worldwide.

Role Summary

The Director, D2C Digital Marketing is a senior commercial leader responsible for accelerating the growth of Razer's direct-to-consumer business globally. This role owns the development and execution of the digital growth strategy, leveraging marketing as a core driver of revenue, customer acquisition, market expansion, and customer lifetime value. The successful candidate will combine deep expertise in performance marketing and ecommerce with strong commercial acumen, identifying and scaling opportunities that materially increase business performance. This role requires a leader who understands how to translate customer demand, brand strength, and market opportunities into sustained revenue growth for Razer.com.

Beyond managing marketing channels, this individual will serve as a key business partner across Product, Merchandising, Analytics, Regional and Global Marketing teams to unlock growth, improve commercial efficiency, and strengthen Razer's direct relationship with customers worldwide.

Key Responsibilities

• Own the Growth Agenda for Razer.com
• Develop and execute a global digital growth strategy that expands ecommerce revenue, customer acquisition, and customer lifetime value
• Position digital marketing as a strategic growth engine that directly contributes to business performance and market share expansion
• Identify, prioritize, and scale opportunities that drive meaningful commercial impact across customer acquisition, conversion, retention, and monetization
• Partner with senior leadership to establish growth priorities, investment strategies, and business targets
• Drive Direct-to-Consumer Ecommerce Growth
• Lead initiatives that accelerate revenue growth across Razer.com and strengthen the direct-to-consumer business
• Expand demand generation efforts while improving the efficiency and profitability of customer acquisition
• Drive improvements in conversion rate, revenue per visitor, average order value, attach rate, and repeat purchase behavior
• Champion data-driven experimentation and optimization to maximize commercial outcomes
• Expand Customer Acquisition and Market Opportunity
• Develop scalable acquisition strategies that increase penetration across existing and new customer segments
• Identify emerging channels, audience opportunities, and growth opportunities that can expand revenue contribution
• Leverage customer, market, and competitive insights to inform investment decisions and growth priorities
• Drive expansion into high-potential audiences and markets to support long-term business growth
• Increase Customer Value and Retention
• Develop strategies that increase customer lifetime value and strengthen customer affinity with the Razer ecosystem
• Establish lifecycle marketing initiatives that enhance repeat purchase behavior and long-term revenue contribution
• Lead Commercial Performance Management
• Establish a rigorous performance management framework focused on revenue, profitability, and growth
• Leverage analytics and customer insights to identify opportunities, diagnose performance gaps, and accelerate growth
• Provide executive leadership with actionable recommendations and clear visibility into growth drivers, risks, and performance trends
• Ensure marketing investments are aligned with measurable business outcomes and long-term value creation
• Influence Enterprise Growth Strategy
• Serve as a strategic advisor to senior leadership on digital growth opportunities, customer trends, and market dynamics
• Partner cross-functionally to align marketing, ecommerce, product, merchandising, and customer experience strategies around growth objectives
• Foster a culture of accountability, innovation, and commercial excellence across the organization

Pre-Requisites :

• Proven track record of leading digital marketing and ecommerce organizations that have delivered significant business growth
• Strong commercial mindset with the ability to connect marketing investment directly to revenue, profitability, and enterprise value
• Deep understanding of performance marketing, customer acquisition, CRM, ecommerce, conversion optimization, and growth strategy
• Demonstrated success scaling global direct-to-consumer businesses within technology, gaming, consumer electronics, or related industries
• Exceptional analytical, strategic, and leadership capabilities, with the ability to influence executive stakeholders and drive cross-functional execution

Razer is proud to be an Equal Opportunity Employer. We believe that diverse teams drive better ideas, better products, and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee across all the countries we operate in. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws. Where needed, we provide reasonable accommodations - including for disability or religious practices - to ensure every team member can perform and contribute at their best.

Equal Opportunity Employer At Razer, we believe diverse teams build better ideas and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected by the laws of the countries we operate in. We also provide reasonable accommodations where needed — including for disability or religious practices — so every team member can perform and contribute at their best.

Are you game? At Razer, you’ll be at the forefront of the most exciting industry in the world: gaming. As gaming evolves, so does the ecosystem that powers it: hardware, software and services.

Guided by our mission “For Gamers. By Gamers.”, we create cutting-edge products and experiences that define the ultimate gameplay.

Staying true to our mission, we’re relentlessly pushing boundaries and leading the charge in AI for gaming, shaping the future of the industry.

At Razer, you won’t just witness this evolution; you’ll help drive it.

Joining Razer means being part of a global mission to bring gamers closer to the games they love.

Whether you’re crafting the next generation of gaming gear or powering our global operations behind the scenes, you’ll take on meaningful work in a truly international, cross-cultural environment.

The journey toward Being Phenomenal isn’t always easy, but gamers excel through teamwork, grit, and problem-solving.

Our people are what make Razer exceptional. Together, we’ll take Razer to even greater heights.

Razer is proud to be certified a Great Place to Work® in both the United States and Singapore, and recognized as a Singapore Top Employer by the Top Employer Institute, reflecting our commitment to making your journey here a rewarding one.

Equal Opportunity Employer At Razer, we believe diverse teams build better ideas and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected by the laws of the countries we operate in. We also provide reasonable accommodations where needed — including for disability or religious practices — so every team member can perform and contribute at their best.