Director, D2C Digital Marketing

Razer; Singapore; On-site; SGD 200,000 - 360,000; Full time

Job summary

Razer, a global leader in gaming hardware and software, seeks a Director of D2C Digital Marketing to accelerate growth of its direct-to-consumer business worldwide. You will own the digital growth strategy, driving revenue, customer acquisition, and lifetime value, across diverse markets and channels.

The role requires deep performance marketing and ecommerce expertise, plus the ability to translate customer demand and brand strength into sustained revenue growth for Razer.com.

Qualifications

• Proven track record leading digital marketing and ecommerce with measurable growth.
• Strong commercial acumen connecting marketing investment to revenue and enterprise value.
• Experience scaling global D2C businesses in tech, gaming, or consumer electronics.

Responsibilities

• Own the Growth Agenda for Razer.com with global scope.
• Lead initiatives to accelerate revenue across ecommerce and customer lifetime value.
• Partner with Product, Merchandising, Analytics, and Marketing teams to drive growth.

Skills

Digital marketing leadership

Performance marketing

Ecommerce management

Growth strategy

Tools

CRM platforms

Analytics platforms

Job description

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.Job Responsibilities :The Director, D2C Digital Marketing is a senior commercial leader responsible for accelerating the growth of Razer's direct-to-consumer business globally. This role owns the development and execution of the digital growth strategy, leveraging marketing as a core driver of revenue, customer acquisition, market expansion, and customer lifetime value.The successful candidate will combine deep expertise in performance marketing and ecommerce with strong commercial acumen, identifying and scaling opportunities that materially increase business performance. This role requires a leader who understands how to translate customer demand, brand strength, and market opportunities into sustained revenue growth for Razer.com.Beyond managing marketing channels, this individual will serve as a key business partner across Product, Merchandising, Analytics, Regional and Global Marketing teams to unlock growth, improve commercial efficiency, and strengthen Razer's direct relationship with customers worldwide.Role SummaryThe Director, D2C Digital Marketing is a senior commercial leader responsible for accelerating the growth of Razer's direct-to-consumer business globally. This role owns the development and execution of the digital growth strategy, leveraging marketing as a core driver of revenue, customer acquisition, market expansion, and customer lifetime value.The successful candidate will combine deep expertise in performance marketing and ecommerce with strong commercial acumen, identifying and scaling opportunities that materially increase business performance. This role requires a leader who understands how to translate customer demand, brand strength, and market opportunities into sustained revenue growth for Razer.com.Beyond managing marketing channels, this individual will serve as a key business partner across Product, Merchandising, Analytics, Regional and Global Marketing teams to unlock growth, improve commercial efficiency, and strengthen Razer's direct relationship with customers worldwide.Key ResponsibilitiesOwn the Growth Agenda for Razer.comDevelop and execute a global digital growth strategy that expands ecommerce revenue, customer acquisition, and customer lifetime valuePosition digital marketing as a strategic growth engine that directly contributes to business performance and market share expansionIdentify, prioritize, and scale opportunities that drive meaningful commercial impact across customer acquisition, conversion, retention, and monetizationPartner with senior leadership to establish growth priorities, investment strategies, and business targetsDrive Direct-to-Consumer Ecommerce GrowthLead initiatives that accelerate revenue growth across Razer.com and strengthen the direct-to-consumer businessExpand demand generation efforts while improving the efficiency and profitability of customer acquisitionDrive improvements in conversion rate, revenue per visitor, average order value, attach rate, and repeat purchase behaviorChampion data-driven experimentation and optimization to maximize commercial outcomesExpand Customer Acquisition and Market OpportunityDevelop scalable acquisition strategies that increase penetration across existing and new customer segmentsIdentify emerging channels, audience opportunities, and growth opportunities that can expand revenue contributionLeverage customer, market, and competitive insights to inform investment decisions and growth prioritiesDrive expansion into high-potential audiences and markets to support long-term business growthIncrease Customer Value and RetentionDevelop strategies that increase customer lifetime value and strengthen customer affinity with the Razer ecosystemEstablish lifecycle marketing initiatives that enhance repeat purchase behavior and long-term revenue contributionLead Commercial Performance ManagementEstablish a rigorous performance management framework focused on revenue, profitability, and growthLeverage analytics and customer insights to identify opportunities, diagnose performance gaps, and accelerate growthProvide executive leadership with actionable recommendations and clear visibility into growth drivers, risks, and performance trendsEnsure marketing investments are aligned with measurable business outcomes and long-term value creationInfluence Enterprise Growth StrategyServe as a strategic advisor to senior leadership on digital growth opportunities, customer trends, and market dynamicsPartner cross-functionally to align marketing, ecommerce, product, merchandising, and customer experience strategies around growth objectivesFoster a culture of accountability, innovation, and commercial excellence across the organizationPre-Requisites :Proven track record of leading digital marketing and ecommerce organizations that have delivered significant business growthStrong commercial mindset with the ability to connect marketing investment directly to revenue, profitability, and enterprise valueDeep understanding of performance marketing, customer acquisition, CRM, ecommerce, conversion optimization, and growth strategyDemonstrated success scaling global direct-to-consumer businesses within technology, gaming, consumer electronics, or related industriesExceptional analytical, strategic, and leadership capabilities, with the ability to influence executive stakeholders and drive cross-functional executionRazer is proud to be an Equal Opportunity Employer. We believe that diverse teams drive better ideas, better products, and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee across all the countries we operate in. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws. Where needed, we provide reasonable accommodations - including for disability or religious practices - to ensure every team member can perform and contribute at their best.Are you game?