Global Growth Marketing Specialist

PU Prime; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

PU Prime is seeking an experienced Growth Marketing Specialist to drive expansion across international markets. You will identify scalable opportunities across digital acquisition, lifecycle, conversion optimisation and marketing analytics.

Working with CRM, Product, Data and regional teams, you will run experiments, optimise campaigns on Google, Meta and TikTok, monitor ROI, and report insights to sharpen long-term growth.

Qualifications

• 3–5 years of experience in Growth Marketing, Performance Marketing, Digital Marketing or User Acquisition.
• Hands-on experience managing and optimising paid digital campaigns.
• Working knowledge of major digital advertising platforms such as Google, Meta and TikTok.
• Understanding of CAC, CPA, ROAS, conversion rate and customer lifetime value.
• Experience across multiple markets or regions is an advantage.

Responsibilities

• Execute growth marketing initiatives across multiple markets and segments to support acquisition, engagement, conversion and retention.
• Manage, monitor and optimise digital campaigns across paid and performance channels.
• Support campaign planning, setup, targeting, creative testing and ongoing optimisation on Google, Meta and TikTok.
• Analyse campaign and channel performance to identify optimisation opportunities and improve efficiency.
• Conduct structured testing across audiences, creatives and landing pages to improve results.
• Collaborate with CRM, Product, Data, Creative and regional teams to support growth initiatives.
• Support lifecycle, remarketing and re-engagement campaigns to improve retention and LTV.
• Monitor key metrics, prepare performance reports and translate data into actionable recommendations.
• Assist marketing budget tracking and allocation by monitoring campaign performance.
• Research emerging digital channels and opportunities; coordinate with partners to execute campaigns.
• Document growth marketing processes and learnings for best practices.

Skills

Growth marketing

Performance marketing

Digital marketing

User acquisition

Data analysis

Tools

Google Ads

Meta Ads

TikTok Ads

Job description

PU Prime is seeking an experienced Growth Marketing Specialist to drive expansion across international markets. You will identify scalable opportunities across digital acquisition, lifecycle, conversion optimisation and marketing analytics.

Working with CRM, Product, Data and regional teams, you will run experiments, optimise campaigns on Google, Meta and TikTok, monitor ROI, and report insights to sharpen long-term growth.