Digital Marketing Strategist & Growth Optimizer

Recruit Express Pte Ltd; Singapore; On-site; SGD 45,000 - 65,000; Full time

Job summary

Recruit Express Pte Ltd is seeking a dynamic Digital Marketing professional to develop and execute campaigns across Meta and Google, optimise campaigns, and create compelling content for ads, emails, and landing pages. You will work with internal teams and external partners to produce marketing and lead-generation materials, conduct A/B testing, and analyze performance to drive improvements.

The role embraces exploring new tools, formats, and trends, including generative AI, and supporting

Responsibilities

• Develop and execute digital marketing campaigns across platforms such as Meta and Google.
• Optimise advertising campaigns, conversion funnels and landing pages to improve campaign performance.
• Create engaging marketing content, including ad copy, video scripts, emails and promotional materials.
• Develop creative concepts and briefs for digital advertisements and marketing assets.
• Work with internal teams and external partners to produce marketing and lead-generation materials.
• Conduct A/B testing and analyse campaign performance to identify areas for improvement.
• Explore new digital marketing tools, platforms, formats and trends, including generative AI tools.
• Support other marketing initiatives and projects as required.

Job description

Recruit Express Pte Ltd is seeking a dynamic Digital Marketing professional to develop and execute campaigns across Meta and Google, optimise campaigns, and create compelling content for ads, emails, and landing pages. You will work with internal teams and external partners to produce marketing and lead-generation materials, conduct A/B testing, and analyze performance to drive improvements.

The role embraces exploring new tools, formats, and trends, including generative AI, and supporting