Global Campaign Lead – Gaming & Community

razer; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

Razer is seeking a dynamic marketer to lead and execute global marketing campaigns across digital, social, and community channels from Singapore. You will coordinate regional initiatives, guide creative teams, and ensure assets align with our global branding strategy.

You will monitor performance, analyze market trends, and collaborate with external partners to strengthen player engagement and brand visibility across gaming communities.

Responsibilities

• Lead the planning and execution of global marketing campaigns across digital, social, and community channels.
• Coordinate marketing initiatives across multiple regions and cross-functional teams aligning with global publishing strategies.
• Manage multiple projects simultaneously ensuring campaign timelines, deliverables, and assets are on schedule.
• Collaborate with Creative teams to develop high-quality marketing assets, visuals, trailers, and promos.
• Provide creative direction to ensure marketing materials align with brand positioning and resonate with audiences.
• Monitor campaign performance, market trends, and competitor activities to refine strategies.

Job description

Razer is seeking a dynamic marketer to lead and execute global marketing campaigns across digital, social, and community channels from Singapore. You will coordinate regional initiatives, guide creative teams, and ensure assets align with our global branding strategy.

You will monitor performance, analyze market trends, and collaborate with external partners to strengthen player engagement and brand visibility across gaming communities.