Global Esports Campaigns Strategist

Razer (Asia-Pacific) Pte. Ltd; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

Razer seeks a Global Esports Marketing Specialist to lead worldwide esports campaigns, working with Team Razer, partners, and creators to bring compelling product launches and activations to life across multiple channels.

You will translate objectives into briefs, coordinate asset needs and timelines, and partner with product, regional marketing, and agencies to ensure campaigns hit brand and market goals.

Qualifications

• 2+ years of marketing experience across campaigns, product marketing, digital marketing, content marketing, social, influencer, gaming, esports, or consumer tech.
• Strong project management skills with the ability to manage timelines, details, approvals, and multiple workstreams.
• Willingness to travel for esports events, partner activations, and community moments when required.

Responsibilities

• Drive global esports marketing campaigns across Team Razer, esports gear, product launches, partner activations, and always-on sustain marketing programs.
• Collaborate with internal teams, regional marketers, product teams, agencies, esports partners, pro players, and creators to bring Razer’s esports marketing to life globally.
• Translate campaign objectives into briefs, creative direction, asset requirements, timelines, and channel plans.
• Support launch and sustain marketing for Razer esports products, ensuring messaging, assets, partners, and moments are market-ready.
• Manage timelines, approvals, asset development, and campaign execution across multiple workstreams.

Skills

Marketing experience

Job description

Razer seeks a Global Esports Marketing Specialist to lead worldwide esports campaigns, working with Team Razer, partners, and creators to bring compelling product launches and activations to life across multiple channels.

You will translate objectives into briefs, coordinate asset needs and timelines, and partner with product, regional marketing, and agencies to ensure campaigns hit brand and market goals.