Global Demand Gen & Customer Growth Architect

Vistra; Singapore; Hybrid; GBP 180,000 - 240,000; Full time

Job summary

Vistra is seeking a Global Head of Demand Generation and Customer Growth to set and lead the company’s global campaign and demand generation strategy. This role translates go-to-market priorities into an integrated programme across channels and builds the global revenue campaign engine to win new customers and grow existing relationships.

Reporting to the Chief Marketing & Communications Officer, the role owns new customer acquisition, existing customer expansion and campaign performance,

Qualifications

• Owns global campaign and demand generation strategy with portfolio prioritisation and investment decisions.
• 15–20+ years in progressive B2B growth marketing with 5+ years at VP/Senior Director level.
• Proven track record delivering revenue campaigns with measurable sourced pipeline and customer growth.
• Experience building ABM, lifecycle growth, partner activation and sales handoff.
• Experience using AI-enabled tools for segmentation, personalization and performance insights.
• Strong working knowledge of Salesforce, HubSpot, marketing automation and analytics.
• Leadership of Marketing Operations, data governance and reconciled pipeline reporting.
• Experience operating a global campaign model across regions and time zones.

Responsibilities

• Set enterprise-wide demand strategy and translate priorities into an integrated campaign portfolio.
• Lead the global revenue campaign engine to create qualified pipeline and support customer expansion.
• Align with Sales, Digital and regional teams to optimize handoffs and pipeline progression.
• Develop data-driven investment decisions with dashboards and attribution models.
• Build and lead Marketing Operations, connecting CRM and marketing platforms with governance.
• Provide executive-level performance reviews and evidence of marketing’s contribution to revenue.

Skills

Campaign strategy

Revenue campaign leadership

Commercial mindset

AI-enabled productivity

Data-driven decisions

Marketing operations leadership

Cross-functional ownership

Build-from-zero capability

Executive communication

Global operating discipline

Education

Bachelor’s degree in marketing, business, communications or related field

MBA or advanced degree

Professional certifications in marketing technology / analytics

Tools

Salesforce

HubSpot

Marketing automation

Attribution analytics

Campaign performance platforms

Job description

Vistra is seeking a Global Head of Demand Generation and Customer Growth to set and lead the company’s global campaign and demand generation strategy. This role translates go-to-market priorities into an integrated programme across channels and builds the global revenue campaign engine to win new customers and grow existing relationships.

Reporting to the Chief Marketing & Communications Officer, the role owns new customer acquisition, existing customer expansion and campaign performance,