Marketing Strategy Lead - Multi-Channel Campaigns & Growth

GRD VISA PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

GRD VISA PTE. LTD. is seeking a marketing professional to develop and execute comprehensive marketing strategies aligned with the company’s goals.

You will design and manage campaigns across digital, print, and social media to drive awareness and engagement. The role involves conducting market research, analyzing customer behavior, planning advertising campaigns, and managing the marketing budget. You will lead the marketing team, prepare performance reports, and stay updated on industry trends

Responsibilities

• Develop and execute comprehensive marketing strategies aligned with company goals.
• Design and manage campaigns across digital, print, and social channels.
• Conduct market research to understand trends and customer needs.
• Analyze customer behavior to inform targeting and messaging.
• Plan and execute advertising campaigns including online, print, and outdoor ads.
• Develop and manage the marketing budget and monitor expenses.
• Lead and mentor the marketing team with performance feedback.
• Prepare reports on campaign results and ROI.
• Develop strategies to engage and retain customers via loyalty programs.
• Stay updated on marketing trends, technologies, and best practices.

Job description

GRD VISA PTE. LTD. is seeking a marketing professional to develop and execute comprehensive marketing strategies aligned with the company’s goals.

You will design and manage campaigns across digital, print, and social media to drive awareness and engagement. The role involves conducting market research, analyzing customer behavior, planning advertising campaigns, and managing the marketing budget. You will lead the marketing team, prepare performance reports, and stay updated on industry trends