Vice President Global Marketing

Hyphen Partners; Singapore; On-site; SGD 220,000 - 360,000; Full time

Job summary

Hyphen Partners is seeking a Global VP Marketing to build and lead the marketing function across international markets. This build-and-scale mandate involves defining global strategy, assembling a high-performing team, and implementing systems and processes to drive measurable growth.

You will own the marketing engine from brand and demand to customer acquisition, oversee budgets and KPIs, and partner with executive leadership to align marketing with commercial objectives.

Qualifications

• 7+ years of marketing leadership in growth or scale-up tech environments.
• Proven track record in driving leads, pipeline and revenue.
• Experience across B2B and B2C channels and multiple international markets.

Responsibilities

• Develop and execute global marketing strategy covering brand, growth, demand and acquisition.
• Build a measurable funnel from engagement to revenue and optimize performance.
• Identify channels, markets and growth opportunities to accelerate scale.
• Lead a multidisciplinary team across acquisition, content, brand, digital and events.
• Establish robust marketing operations, CRM, automation, attribution and reporting.
• Own budgets and KPIs; articulate marketing's impact on commercial growth.
• Collaborate with executive leadership to align marketing with company objectives.

Skills

Growth marketing

Demand generation

Brand management

Digital marketing

CRM

Marketing automation

Analytics

Team leadership

Strategic planning

Tools

CRM

Marketing automation

Martech platforms

Job description

Our client is a fast-growing technology business with an established presence across multiple international markets. As the company enters its next phase of growth, they are looking for a Global VP Marketing to build and lead the marketing function.

This is a genuine build-and-scale mandate. You'll define the global marketing strategy, build the team, establish the right systems and processes, and create a measurable marketing engine that directly contributes to commercial growth.

What you'll own:

• Develop and execute the global marketing strategy across brand, growth, demand generation and customer acquisition
• Build a measurable marketing funnel from initial engagement through to conversion and revenue
• Identify and develop new channels, markets and growth opportunities
• Lead a multidisciplinary marketing team spanning acquisition, demand generation, content, brand, digital and events
• Establish robust marketing operations, CRM, automation, attribution and reporting
• Own marketing performance metrics, budgets and commercial KPIs
• Strengthen the company's international brand presence through content, thought leadership, partnerships and events
• Build and develop a high-performing marketing organisation, establishing clear ownership, accountability and ways of working
• Work closely with commercial and executive leadership to align marketing activity with broader company objectives

What you'll bring

• 7+ years' experience in marketing, with strong depth across growth, demand generation, brand, digital or integrated marketing
• Proven experience leading marketing teams or a significant marketing function
• A strong commercial track record, with the ability to demonstrate marketing's impact on leads, pipeline and revenue
• Experience within a high-growth technology or scaling business
• Exposure to both B2B and B2C environments would be highly advantageous
• Strong understanding of digital acquisition, content, social, paid media, events and lifecycle marketing
• Experience with CRM, marketing automation and modern martech platforms
• A data-driven approach, with strong analytical and commercial judgement
• Excellent communication and stakeholder management skills
• Comfortable operating at both strategic and executional levels
• Entrepreneurial mindset with the energy and resilience required to build something from the ground up

Why this role?

This is an opportunity to join a high-growth technology business at an important stage of its evolution and build the global marketing function from the ground up.

You’ll have significant ownership over strategy, team, budget, systems and execution, with the opportunity to shape how marketing contributes to the company's next phase of growth.