Global Campaign Strategy Lead

bilibili group; Singapore; On-site; SGD 45,000 - 65,000; Full time

Job summary

Bilibili is seeking a Campaign Operations Specialist to develop and execute international campaign strategies that address growth, engagement, retention, and creator ecosystem development across overseas markets.

You will collaborate with Product, Content, Marketing, Data, and regional teams to plan localized campaigns, design incentive structures, and monitor performance to drive measurable business impact.

Qualifications

• Bachelor’s degree or above with 2+ years in campaign/operations or strategy.
• Experience with international products or overseas markets is preferred.

Responsibilities

• Develop insights into international business goals and design campaign strategies across growth, engagement, retention, and ecosystem development.
• Design mechanisms for target audiences and markets, including themes, rules, incentives, journeys, and launch timelines.
• Plan and execute localized online campaigns reflecting overseas users’ cultural preferences and behaviors.
• Manage full campaign lifecycle: requirements, proposals, alignment, scheduling, execution, risk control, optimization.
• Collaborate with Product, Content, Creator Operations, Marketing, Design, Data, Engineering, and regional teams.
• Establish performance tracking and review frameworks; analyze metrics and build reusable playbooks.
• Monitor global trends in video communities and creator ecosystems to provide input for international ops.

Skills

Business sense

Campaign operations

Data analysis

Project management

English communication

Overseas youth culture

Structured thinking

Education

Bachelor’s degree or above

Job description

Bilibili is seeking a Campaign Operations Specialist to develop and execute international campaign strategies that address growth, engagement, retention, and creator ecosystem development across overseas markets.

You will collaborate with Product, Content, Marketing, Data, and regional teams to plan localized campaigns, design incentive structures, and monitor performance to drive measurable business impact.