Global Growth & Monetization Lead

netease games; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

netease games is seeking a product operations professional to drive monetization, growth, and marketing initiatives across overseas markets. You will collaborate with Product, Marketing, Sales, Design and Engineering to deliver measurable business results.

The role emphasizes planning campaigns, optimizing conversion funnels, and launching growth programs, with strong emphasis on data analysis and cross‑functional execution.

Qualifications

• 1–3 years in product operations, monetization, growth, marketing, or event operations; intl markets preferred.
• Strong understanding of user growth, campaign planning, channel ops, content ops, and paid conversion.
• Analytical skills to identify problems and drive data‑driven optimization.
• Excellent project management and cross‑functional communication; able to own projects end‑to‑end.
• Willingness to use AI tools to improve productivity (e.g., ChatGPT, Claude, Notion AI).
• Fluent in English and Chinese; able to handle meetings and daily communication in both languages.

Responsibilities

• Lead monetization initiatives including pricing plans, promotions, and conversion funnels.
• Plan and execute online and offline campaigns, product launches, and growth programs.
• Develop localization strategies for overseas markets to boost activation, engagement, retention, and revenue.
• Own the full lifecycle of events and campaigns from planning to post‑campaign analysis.
• Develop and manage overseas channels, communities, content platforms, and partnerships.
• Track operational metrics, analyze campaign and monetization performance, and improve ROI.
• Gather user feedback and market insights to support product improvements.
• Collaborate cross‑functionally to ensure projects are delivered efficiently.

Skills

Product ops

Monetization

Growth marketing

Campaign planning

Data analysis

Project management

AI tools

Bilingual

Tools

AnyDesk

TeamViewer

Chrome Remote Desktop

Job description

netease games is seeking a product operations professional to drive monetization, growth, and marketing initiatives across overseas markets. You will collaborate with Product, Marketing, Sales, Design and Engineering to deliver measurable business results.

The role emphasizes planning campaigns, optimizing conversion funnels, and launching growth programs, with strong emphasis on data analysis and cross‑functional execution.