Global Product Growth & Monetization Lead

NetEase; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

NetEase is seeking a product operations professional to drive monetization and campaign management across overseas markets. You will collaborate with Product, Marketing, Sales, Design, and Engineering to deliver measurable business results.

You will own monetization initiatives, plan campaigns and launches, optimize activation, engagement, retention, and revenue, and analyze performance to improve ROI.

Qualifications

• 1–3 years in product operations, monetization, growth, marketing, or event operations; international markets preferred.
• Strong understanding of user growth, campaign planning, channel operations, and paid conversion.
• Sharp analytical skills to identify problems and drive data‑driven optimization.
• Excellent project management and cross‑functional communication; able to drive initiatives end‑to‑end.
• Willingness to use AI tools to boost productivity (ChatGPT, Claude, Gemini, Notion AI, etc.).
• Fluent in English and Chinese, with strong written and spoken communication.

Responsibilities

• Lead product monetization initiatives (pricing, promotions, conversion funnels, lifecycle operations).
• Plan and execute online and offline campaigns, product launches, growth programs, and co‑marketing efforts.
• Develop localized strategies for overseas markets to boost activation, engagement, retention, conversion, and revenue.
• Own lifecycle of events and campaigns from planning to post‑campaign analysis.
• Develop and manage overseas channels, communities, content platforms, and partnerships.
• Track operational metrics and analyze campaign monetization performance to improve ROI.
• Gather user feedback and market insights to support product improvements.
• Collaborate cross‑functionally to deliver projects efficiently.

Skills

Monetization

Campaign management

Growth marketing

Data analysis

Cross-functional collaboration

AI tools

Project management

English-Chinese bilingual

Tools

AnyDesk

TeamViewer

Chrome Remote Desktop

Job description

NetEase is seeking a product operations professional to drive monetization and campaign management across overseas markets. You will collaborate with Product, Marketing, Sales, Design, and Engineering to deliver measurable business results.

You will own monetization initiatives, plan campaigns and launches, optimize activation, engagement, retention, and revenue, and analyze performance to improve ROI.