Global Growth Marketer for ACG Content & Communities

bilibili Group; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

bilibili Group is seeking a dynamic overseas marketing specialist to drive brand awareness and user growth across international markets. You will lead content-driven campaigns and manage growth across overseas social channels.

You will collaborate with partners, creators, and media to expand visibility, analyze data, and optimize key metrics such as traffic, engagement, and acquisition in global audiences.

Qualifications

• Bachelor's degree or higher in marketing, communications, or related field.
• 1–3 years of overseas/brand marketing experience.
• Experience in audience growth and content distribution preferred.

Responsibilities

• Lead brand awareness initiatives across international markets.
• Grow and manage overseas social media channels and communities.
• Plan GTM marketing campaigns with media partners and creators.
• Monitor trends and competitive activity; translate data into actions.
• Improve metrics like traffic, acquisition, engagement, and creator performance.

Skills

Overseas marketing

Brand marketing

User growth

Community operations

Content marketing

Social media

Data analysis

Bilingual English-Chinese

Japanese language advantage

Education

Bachelor's degree

Job description

bilibili Group is seeking a dynamic overseas marketing specialist to drive brand awareness and user growth across international markets. You will lead content-driven campaigns and manage growth across overseas social channels.

You will collaborate with partners, creators, and media to expand visibility, analyze data, and optimize key metrics such as traffic, engagement, and acquisition in global audiences.